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    <title>South Central Ambulance Service NHS Foundation Trust - News</title>
    <description />
    <link>http://www.southcentralambulance.nhs.uk/</link>
    <language>en-GB</language>
    <webMaster>noreply@scas.nhs.uk</webMaster>
    <item>
      <title>Solar panels help drive efficiencies for local ambulance fleet. </title>
      <description>South Central Ambulance Service NHS Foundation Trust (SCAS) is the first ambulance service in England to introduce solar panels on to its Rapid Response Vehicles (RRV).

</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/solar-panels-help-drive-efficiencies-for-local-amb.ashx</link>
      <pubDate>Mon, 13 May 2013 13:28:40 GMT</pubDate>
      <image>
        <title>Solar panels help drive efficiencies for local ambulance fleet. </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/solar-panels-help-drive-efficiencies-for-local-amb.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/rrv solar car 4.jpg</url>
      </image>
    </item>
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      <title>Crowthorne Community First Responder Scheme donates a second public access defibrillator</title>
      <description>The defibrillator will be kept inside the Pinewood Café and Bar, Old Wokingham Road, Wokingham, Berkshire</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/crowthorne-community-first-responder-scheme-donate.ashx</link>
      <pubDate>Thu, 09 May 2013 15:53:41 GMT</pubDate>
      <image>
        <title>Crowthorne Community First Responder Scheme donates a second public access defibrillator</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/crowthorne-community-first-responder-scheme-donate.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/defibrillator.jpg</url>
      </image>
    </item>
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      <title>Working with Eastleigh College to install Automated External Defibrillators</title>
      <description>In the UK approximately 30,000 people suffer a cardiac arrest outside a hospital environment and are treated by emergency medical services every year. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/working-with-eastleigh-college-to-install-automate.ashx</link>
      <pubDate>Thu, 09 May 2013 15:29:24 GMT</pubDate>
      <image>
        <title>Working with Eastleigh College to install Automated External Defibrillators</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/working-with-eastleigh-college-to-install-automate.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/2013/eastleigh college aed.jpg</url>
      </image>
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      <title>Local ambulance service urges May Day revellers to stay safe. </title>
      <description>South Central Ambulance Service NHS Foundation Trust (SCAS) is urging people who attend the May Morning celebrations in Oxford to stay safe on Magdalen Bridge as the city celebrates the coming of spring with dancing, singing and general merriment. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-urges-may-day-revellers-to.ashx</link>
      <pubDate>Wed, 08 May 2013 09:50:50 GMT</pubDate>
      <image>
        <title>Local ambulance service urges May Day revellers to stay safe. </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-urges-may-day-revellers-to.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/2013/bridge.jpg</url>
      </image>
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      <title>Tragic death of a SCAS member of staff and a patient in the New Forest</title>
      <description>We have been overwhelmed by the number of messages of support and best wishes from partner organisations and individuals, both nationally and internationally. 
</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/tragic-death-of-a-scas-member-of-staff-and-a-patie.ashx</link>
      <pubDate>Tue, 30 Apr 2013 13:53:29 GMT</pubDate>
      <image>
        <title>Tragic death of a SCAS member of staff and a patient in the New Forest</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/tragic-death-of-a-scas-member-of-staff-and-a-patie.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/crest.jpg</url>
      </image>
    </item>
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      <title>Ambulance in collision with tree on A337 Brockenhurst to Lyndhurst road Hampshire at 09.35am </title>
      <description>A double crewed ambulance belonging to South Central Ambulance Service NHS Foundation Trust (SCAS) was involved in a collision with a tree on the A337 Brockenhurst to Lyndhurst road at 09.35 this morning.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-in-collision-with-tree-on-a337-brockenhu.ashx</link>
      <pubDate>Fri, 26 Apr 2013 13:11:27 GMT</pubDate>
      <image>
        <title>Ambulance in collision with tree on A337 Brockenhurst to Lyndhurst road Hampshire at 09.35am </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-in-collision-with-tree-on-a337-brockenhu.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
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      <title>10 year old Emily’s 999 call helps to save her mother </title>
      <description>With her father at work and her mother unable to get to the phone Emily calmly called 999 for help.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/10-year-old-emilys-999-call-helps-to-save-her-moth.ashx</link>
      <pubDate>Tue, 09 Apr 2013 12:00:09 GMT</pubDate>
      <image>
        <title>10 year old Emily’s 999 call helps to save her mother </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/10-year-old-emilys-999-call-helps-to-save-her-moth.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of emily andrews.jpg</url>
      </image>
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      <title>£2000 donated to Crowthorne Community First Responders </title>
      <description>Wellington College would like to thank the wonderful volunteers who helped at the charity fireworks event </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/2000-donated-to-crowthorne-community-first-respond.ashx</link>
      <pubDate>Fri, 05 Apr 2013 13:56:34 GMT</pubDate>
      <image>
        <title>£2000 donated to Crowthorne Community First Responders </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/2000-donated-to-crowthorne-community-first-respond.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of zoe bishop deputy events mgr of wellington college pictured with phil isaacs of crowthorne cfr scheme.jpg</url>
      </image>
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      <title>We urge organisations to install Public Access Defibrillators</title>
      <description>Approximately 30,000 people suffer a cardiac arrest outside hospital and are treated by emergency medical services every year. If defibrillation is delivered promptly, survival rates as high as 75% can be achieved.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/we-urge-organisations-to-install-public-access-def.ashx</link>
      <pubDate>Tue, 02 Apr 2013 13:00:38 GMT</pubDate>
      <image>
        <title>We urge organisations to install Public Access Defibrillators</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/we-urge-organisations-to-install-public-access-def.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of pad photo courtesy of the community heartbeat trust.jpg</url>
      </image>
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      <title>Crowthorne Community First Responders donate defibrillator</title>
      <description>The defibrillator is in a highly visible secure box on the wall of the Co-op in Crowthorne High Street. Members of the public can access it in the event of medical emergency</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/crowthorne-community-first-responders-donate-defib.ashx</link>
      <pubDate>Thu, 14 Mar 2013 14:26:16 GMT</pubDate>
      <image>
        <title>Crowthorne Community First Responders donate defibrillator</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/crowthorne-community-first-responders-donate-defib.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of copy of members of crowthorne community first responder scheme pictured with the aed outside the co-operative supermarket high street, crowthorne.jpg</url>
      </image>
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      <title>New series of BBC Real Rescues featuring SCAS staff</title>
      <description>Series 9 of Real Rescues will be broadcast at 11.30am by BBC 1 Monday to Friday for 4 weeks commencing Monday 11 March with each episode lasting 45 minutes.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/new-series-of-bbc-real-rescues-featuring-scas-staf.ashx</link>
      <pubDate>Fri, 08 Mar 2013 12:02:48 GMT</pubDate>
      <image>
        <title>New series of BBC Real Rescues featuring SCAS staff</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/new-series-of-bbc-real-rescues-featuring-scas-staf.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/_campaigns/real_rescues.jpg</url>
      </image>
    </item>
    <item>
      <title>Priory Rise School ‘Choose Well'</title>
      <description>The children were given an ambulance tour and fun literature explaining how parents should 'Choose Well' for themselves and their children.
</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/priory-rise-school-choose-well.ashx</link>
      <pubDate>Fri, 08 Mar 2013 11:34:30 GMT</pubDate>
      <image>
        <title>Priory Rise School ‘Choose Well'</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/priory-rise-school-choose-well.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/2013/south central ambulance service visit priory rise school 6 march.jpg</url>
      </image>
    </item>
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      <title>Trust encourages people to learn 'Hands-Only CPR </title>
      <description>South Central Ambulance Service NHS Foundation Trust is urging members of the public to learn CPR.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/trust-encourages-people-to-learn-hands-only-cpr-.ashx</link>
      <pubDate>Mon, 25 Feb 2013 17:31:55 GMT</pubDate>
      <image>
        <title>Trust encourages people to learn 'Hands-Only CPR </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/trust-encourages-people-to-learn-hands-only-cpr-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/pcso helen taylor  being trained as a co-responder in cpr by scas.jpg</url>
      </image>
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      <title>Ambulance car driver clocks up 45 years voluntary service.</title>
      <description>In March 2013 Southampton resident Mrs Milly Stokes will clock up 45 years voluntary service as an ambulance car driver.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-car-driver-clocks-up-45-years-voluntary-.ashx</link>
      <pubDate>Mon, 28 Jan 2013 17:45:29 GMT</pubDate>
      <image>
        <title>Ambulance car driver clocks up 45 years voluntary service.</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-car-driver-clocks-up-45-years-voluntary-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of img_4380.jpg</url>
      </image>
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      <title>Thanks a million John</title>
      <description>Newbury resident John Salter aged 73 years has covered more than 1 million miles as a volunteer ambulance car driver for the local ambulance service since 1986.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/thanks-a-million-john.ashx</link>
      <pubDate>Mon, 28 Jan 2013 17:41:45 GMT</pubDate>
      <image>
        <title>Thanks a million John</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/thanks-a-million-john.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of volunteer ambulance car driver john salter 3.jpg</url>
      </image>
    </item>
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      <title>Foul smell following a chemical leak in France</title>
      <description>A cloud of foul-smelling but harmless gas has leaked out of a factory in north-western France, drifting across the Channel and prompting complaints from Paris to south-eastern England.

</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/foul-smell-following-a-chemical-leak-in-france.ashx</link>
      <pubDate>Tue, 22 Jan 2013 17:08:21 GMT</pubDate>
      <image>
        <title>Foul smell following a chemical leak in France</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/foul-smell-following-a-chemical-leak-in-france.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/foul smell.jpg</url>
      </image>
    </item>
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      <title>Ambulance service urges people to stay at home</title>
      <description>Please do not go out unless your journey is absolutely necessary. If you do have to venture out please be extra cautious</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-urges-people-to-stay-at-home.ashx</link>
      <pubDate>Fri, 18 Jan 2013 12:23:56 GMT</pubDate>
      <image>
        <title>Ambulance service urges people to stay at home</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-urges-people-to-stay-at-home.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/snow 2013 small.jpg</url>
      </image>
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      <title>Family's £600 for Crowthorne Community First Responder Scheme</title>
      <description>Crowthorne resident Kathy Woodage and her family have generously donated £600 to South Central Ambulance Service NHS Foundation Trust’s (SCAS) Crowthorne Community First Responder Scheme.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/familys-600-for-crowthorne-community-first-respond.ashx</link>
      <pubDate>Thu, 17 Jan 2013 10:58:21 GMT</pubDate>
      <image>
        <title>Family's £600 for Crowthorne Community First Responder Scheme</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/familys-600-for-crowthorne-community-first-respond.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of l to r craig woodage, claire woodage, kathy woodage, sarah hollins, phil isaacs.jpg</url>
      </image>
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      <title>Waitrose help Tilehurst Community First Responder Scheme</title>
      <description>This December Waitrose customers from the Oxford Road, Reading branch have chosen to support South Central Ambulance Service NHS Foundation Trust’s Tilehurst Community First Responders through the supermarket’s Community Matters charity donation scheme. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/waitrose-help-tilehurst-community-first-responder-.ashx</link>
      <pubDate>Thu, 17 Jan 2013 10:56:01 GMT</pubDate>
      <image>
        <title>Waitrose help Tilehurst Community First Responder Scheme</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/waitrose-help-tilehurst-community-first-responder-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of dan major and fiona blake from waitrose pictured with (from left to right) tilehurst cfrs john bannister  paul hughes and chris dinsey.jpg</url>
      </image>
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      <title>Health Minister visits our Emergency Operations Centre</title>
      <description>Health Minister Lord Howe visited South Central Ambulance Service NHS Foundation Trust’s (SCAS) Bicester headquarters on Monday 7 January 2013. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/health-minister-visits-our-emergency-operations-ce.ashx</link>
      <pubDate>Thu, 17 Jan 2013 10:19:18 GMT</pubDate>
      <image>
        <title>Health Minister visits our Emergency Operations Centre</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/health-minister-visits-our-emergency-operations-ce.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/content_images/lord-howe.jpg</url>
      </image>
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    <item>
      <title>Here’s what to do if you have Norovirus or Flu. </title>
      <description>Almost 900,000 people in England have been infected with Norovirus this winter - almost twice as many as were infected by mid-December last year. This winter is the worst start to the Norovirus season on record with more than 5,000 NHS workers reportedly calling in sick every day with the bug.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/heres-what-to-do-if-you-have-norovirus-or-flu-.ashx</link>
      <pubDate>Mon, 14 Jan 2013 15:54:43 GMT</pubDate>
      <image>
        <title>Here’s what to do if you have Norovirus or Flu. </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/heres-what-to-do-if-you-have-norovirus-or-flu-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/gallery/photos/virus.jpg</url>
      </image>
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      <title>Safe driving in snow and icy conditions</title>
      <description>With snow and ice forecast over the next few days South Central Ambulance Service NHS Foundation Trust is issuing advice to drivers on driving in snow and icy conditions.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/safe-driving-in-snow-and-icy-conditions.ashx</link>
      <pubDate>Fri, 11 Jan 2013 11:59:04 GMT</pubDate>
      <image>
        <title>Safe driving in snow and icy conditions</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/safe-driving-in-snow-and-icy-conditions.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/snow1.jpg</url>
      </image>
    </item>
    <item>
      <title>The Current UK Threat Level from International Terrorism is SUBSTANTIAL</title>
      <description>Details of the current threat level to the UK from international terrorism.</description>
      <link>http://www.southcentralambulance.nhs.uk/our-services/EmergencyPreparedness/current-uk-threat-level.ashx</link>
      <pubDate>Fri, 21 Dec 2012 10:34:19 GMT</pubDate>
      <image>
        <title>The Current UK Threat Level from International Terrorism is SUBSTANTIAL</title>
        <link>http://www.southcentralambulance.nhs.uk/our-services/EmergencyPreparedness/current-uk-threat-level.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/emergency preparedness/hart images/hart0286_lowres.jpg</url>
      </image>
    </item>
    <item>
      <title>.</title>
      <description>RSO Managers, HART and Air Ambulances</description>
      <link>http://www.southcentralambulance.nhs.uk/our-services/EmergencyPreparedness/emergencypreparedness-theteam/john-dyer.ashx</link>
      <pubDate>Wed, 19 Dec 2012 11:32:45 GMT</pubDate>
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      <title>Local ambulance service wins award from Milton Keynes Equality Council. </title>
      <description>South Central Ambulance Service NHS Foundation Trust (SCAS) has won the ‘Public’ category in Milton Keynes Equality Council’s Diamond Jubilee Equality Awards presented at The Open University on 6 December 2012.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-wins-award-from-milton-key.ashx</link>
      <pubDate>Tue, 18 Dec 2012 12:38:14 GMT</pubDate>
      <image>
        <title>Local ambulance service wins award from Milton Keynes Equality Council. </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-wins-award-from-milton-key.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/scas ceo will hancock receiving the award from milton keynes lady mayoress katriona morris and joga atwal head of new developments goldcare management services ltd.jpg</url>
      </image>
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    <item>
      <title>Meet the Team</title>
      <description>Meet the emergency prepareness team and learn what it is we do.</description>
      <link>http://www.southcentralambulance.nhs.uk/our-services/EmergencyPreparedness/emergencypreparedness-theteam.ashx</link>
      <pubDate>Mon, 17 Dec 2012 11:15:27 GMT</pubDate>
      <image>
        <title>Meet the Team</title>
        <link>http://www.southcentralambulance.nhs.uk/our-services/EmergencyPreparedness/emergencypreparedness-theteam.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/_mg_6857.jpg</url>
      </image>
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      <title>Local ambulance service wins Large Public Sector Fleet of the Year Award</title>
      <description>South Central Ambulance Service NHS Foundation Trust (SCAS) has won the award for Large Public Sector Fleet of the Year at the Fleet News Fleet Van Awards 2012 presented in London on 5 December. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-wins-large-public-sector-f.ashx</link>
      <pubDate>Thu, 06 Dec 2012 17:40:24 GMT</pubDate>
      <image>
        <title>Local ambulance service wins Large Public Sector Fleet of the Year Award</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-wins-large-public-sector-f.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/richard kersley, team leader vehicle comissioning unit south central ambulance service receiving the award for large public sector fleet of the year from ian smith, sales director fmg..jpg</url>
      </image>
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      <title>Mortimer and Burghfield Community First Responder Scheme introduce their new Ford Kuga 4x4. </title>
      <description>After 6 years of fundraising South Central Ambulance Service NHS Foundation Trust’s (SCAS) Mortimer and Burghfield Community First Responder Scheme has raised enough money to purchase a new Ford Kuga 4x4. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/mortimer-and-burghfield-community-first-responder-.ashx</link>
      <pubDate>Wed, 05 Dec 2012 16:12:40 GMT</pubDate>
      <image>
        <title>Mortimer and Burghfield Community First Responder Scheme introduce their new Ford Kuga 4x4. </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/mortimer-and-burghfield-community-first-responder-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
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      <title>In the run up to Christmas please spare a thought for your local ambulance service </title>
      <description>With winter pressures just around the corner and the Christmas party season traditionally starting the last weekend in November please spare a thought for your local ambulance service and the people who need us most. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/in-the-run-up-to-christmas-please-spare-a-thought-.ashx</link>
      <pubDate>Wed, 28 Nov 2012 11:48:15 GMT</pubDate>
      <image>
        <title>In the run up to Christmas please spare a thought for your local ambulance service </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/in-the-run-up-to-christmas-please-spare-a-thought-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/crest.jpg</url>
      </image>
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      <title>Trust wins Silver in Thames and Chiltern CIPR PRide Awards 2012.</title>
      <description>South Central Ambulance Service NHS Foundation Trust’s (SCAS) 999 Misuse Costs Lives campaign has been named silver winner of the Healthcare category in the 2012 Thames and Chiltern Chartered Institute of Public Relations (CIPR) PRide Awards. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/trust-wins-silver-in-thames-and-chiltern-cipr-prid.ashx</link>
      <pubDate>Wed, 28 Nov 2012 11:32:48 GMT</pubDate>
      <image>
        <title>Trust wins Silver in Thames and Chiltern CIPR PRide Awards 2012.</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/trust-wins-silver-in-thames-and-chiltern-cipr-prid.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/pride-2012-silver-button.jpg</url>
      </image>
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      <title>Ambulance crews drive the ‘Safe Drive Stay Alive’ message home to young people   </title>
      <description>This year’s ‘Safe Drive Stay Alive’ campaign will begin on 12 November and run for three weeks at four venues across Buckinghamshire, Berkshire and Oxfordshire.   </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-crews-drive-the-safe-drive-stay-alive-me.ashx</link>
      <pubDate>Tue, 06 Nov 2012 12:23:45 GMT</pubDate>
      <image>
        <title>Ambulance crews drive the ‘Safe Drive Stay Alive’ message home to young people   </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-crews-drive-the-safe-drive-stay-alive-me.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/sdsa_sq_reasonably_small.jpg</url>
      </image>
    </item>
    <item>
      <title>Paramedics praise Keely Cattigan aged 10 years   </title>
      <description>On 17 October 30 year old Bletchley resident Sarah Boyd suffered an epileptic fit at home. At 7.03 pm with her father at work quick thinking Keely Cattigan dialled 999 and was connected to South Central Ambulance Service NHS Foundation Trust (SCAS) Call Taker Harriet Mountain at the trust’s Emergency Operations Centre in Otterbourne, Hampshire. Keely calmly explained that she had heard her mother, who was 28 weeks pregnant, become unwell and that her mother was now experiencing a fit.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/paramedics-praise-keely-cattigan-aged-10-years-.ashx</link>
      <pubDate>Mon, 05 Nov 2012 15:40:00 GMT</pubDate>
      <image>
        <title>Paramedics praise Keely Cattigan aged 10 years   </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/paramedics-praise-keely-cattigan-aged-10-years-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/img_2586.jpg</url>
      </image>
    </item>
    <item>
      <title>‘Choose Well’ and help to relieve winter pressures.</title>
      <description>South Central Ambulance Service NHS Foundation Trust is appealing to members of the public to access the local ambulance service appropriately this winter so that vital resources remain available to respond to genuine life threatening medical emergencies in your local community. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/choose-well-and-help-to-relieve-winter-pressures.ashx</link>
      <pubDate>Wed, 24 Oct 2012 17:04:20 GMT</pubDate>
      <image>
        <title>‘Choose Well’ and help to relieve winter pressures.</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/choose-well-and-help-to-relieve-winter-pressures.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/crest.jpg</url>
      </image>
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    <item>
      <title>Local ambulance service urges the public to enjoy fireworks responsibly.  </title>
      <description>Your local ambulance service would like to thank members of the public for heeding their advice last year to enjoy fireworks responsibly. Between 00.01 hours on 1 November 2011 and 23.59 hours on 7 November 2011 SCAS received 5 calls to incidents involving fireworks.  This compares with 4 calls received for the same period in 2010 and 13 calls received for the same period in 2009.   </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-urges-the-public-to-enjoy-.ashx</link>
      <pubDate>Tue, 23 Oct 2012 10:44:37 GMT</pubDate>
      <image>
        <title>Local ambulance service urges the public to enjoy fireworks responsibly.  </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-urges-the-public-to-enjoy-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/800px-firework_photomontage.jpg</url>
      </image>
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    <item>
      <title>Help save a life – be ‘Blue Light Aware’   </title>
      <description>With additional winter pressures just around the corner South Central Ambulance Service NHS Foundation Trust (SCAS) is supporting a ‘Blue Light Aware’ video by the GEM Motoring Assist Road Safety Charity that offers advice to members of the public on how best to help any emergency service driver on a ‘blue light’ run. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/help-save-a-life-be-blue-light-aware-.ashx</link>
      <pubDate>Mon, 22 Oct 2012 15:06:19 GMT</pubDate>
      <image>
        <title>Help save a life – be ‘Blue Light Aware’   </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/help-save-a-life-be-blue-light-aware-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of south central  ambulance service nhs foundation trust rapid response vehicle on blue lights.jpg</url>
      </image>
    </item>
    <item>
      <title>Handwashing with soap and water helps your local ambulance service.   </title>
      <description>South Central Ambulance Service NHS Foundation Trust (SCAS) is supporting Global Handwashing Day (15 October) by stressing the importance of handwashing with soap and water in helping to prevent the spread of viral infections.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/handwashing-with-soap-and-water-helps-your-local-a.ashx</link>
      <pubDate>Fri, 12 Oct 2012 13:20:40 GMT</pubDate>
      <image>
        <title>Handwashing with soap and water helps your local ambulance service.   </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/handwashing-with-soap-and-water-helps-your-local-a.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/crest.jpg</url>
      </image>
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      <title>Local ambulance service open day at Winchester and Eastleigh ambulance station.   </title>
      <description>South Central Ambulance Service NHS Foundation Trust (SCAS) is holding an open day at Winchester and Eastleigh ambulance station, Units 1-4 Woodside Road, Eastleigh, Hampshire, SO50 4ET on Saturday 20 October between 10.00am and 3.00pm.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-open-day-at-winchester-and.ashx</link>
      <pubDate>Tue, 09 Oct 2012 17:59:47 GMT</pubDate>
      <image>
        <title>Local ambulance service open day at Winchester and Eastleigh ambulance station.   </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-open-day-at-winchester-and.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/crest.jpg</url>
      </image>
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    <item>
      <title>Have a flu jab and help to relieve winter pressures on your local ambulance service.   </title>
      <description>South Central Ambulance Service NHS Foundation Trust (SCAS) is urging its staff and members of the public to have a flu jab this winter to protect themselves, family, friends and colleagues against seasonal flu and to help to relieve winter pressures on the ambulance service.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/have-a-flu-jab-and-help-to-relieve-winter-pressure.ashx</link>
      <pubDate>Mon, 08 Oct 2012 13:50:48 GMT</pubDate>
      <image>
        <title>Have a flu jab and help to relieve winter pressures on your local ambulance service.   </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/have-a-flu-jab-and-help-to-relieve-winter-pressure.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/bannerred_180x150.jpg</url>
      </image>
    </item>
    <item>
      <title>Local Ambulance Service strikes gold at Wessex and Channel Islands CIPR PRide Awards.   </title>
      <description>South Central Ambulance Service NHS Foundation Trust’s (SCAS) ‘999 Misuse Costs Lives’ campaign has been named gold winner of the new Healthcare category at the 2012 Wessex and Channel Islands Chartered Institute of Public Relations (CIPR) PRide Awards. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-strikes-gold-at-wessex-and.ashx</link>
      <pubDate>Fri, 28 Sep 2012 11:14:29 GMT</pubDate>
      <image>
        <title>Local Ambulance Service strikes gold at Wessex and Channel Islands CIPR PRide Awards.   </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-strikes-gold-at-wessex-and.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/pride-2012-gold-button.jpg</url>
      </image>
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    <item>
      <title>Lions Message in a Bottle is a life saver.</title>
      <description>South Central Ambulance Service NHS Foundation Trust (SCAS) is recommending that older persons and younger people living with a disability or long term health condition get their hands on the Lions’ ‘Message in a Bottle.’</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/lions-message-in-a-bottle-is-a-life-saver.ashx</link>
      <pubDate>Mon, 24 Sep 2012 12:10:57 GMT</pubDate>
      <image>
        <title>Lions Message in a Bottle is a life saver.</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/lions-message-in-a-bottle-is-a-life-saver.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/lions message in a bottle scheme.jpg</url>
      </image>
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    <item>
      <title>Local ambulance service shortlisted for 3 UK Social Media Communications Awards 2012.</title>
      <description>South Central Ambulance Service NHS Foundation Trust’s (SCAS) ‘999 Misuse Costs Lives’ campaign has been shortlisted in 3 categories of the Some Comms Awards 2012 (UK Social Media Communications Awards).</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-shortlisted-for-3-uk-socia.ashx</link>
      <pubDate>Tue, 18 Sep 2012 11:05:45 GMT</pubDate>
      <image>
        <title>Local ambulance service shortlisted for 3 UK Social Media Communications Awards 2012.</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-shortlisted-for-3-uk-socia.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/sca 12 shortlist button.jpg</url>
      </image>
    </item>
    <item>
      <title>Local ambulance service supports Reading PRIDE.</title>
      <description>On Saturday 8 September South Central Ambulance Service NHS Foundation Trust (SCAS) joined the circus themed parade from Reading Civic Centre to Kings Meadow Park. SCAS took a stand for diversity at Reading PRIDE for the fifth consecutive year to engage with the local community and to launch their Lesbian, Gay, Bisexual and Transgender (LGBT) Network.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-supports-reading-pride.ashx</link>
      <pubDate>Thu, 13 Sep 2012 10:38:25 GMT</pubDate>
      <image>
        <title>Local ambulance service supports Reading PRIDE.</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-supports-reading-pride.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of img_3670.jpg</url>
      </image>
    </item>
    <item>
      <title>South Central Ambulance Service NHS Foundation Trust’s AGM and first annual members meeting</title>
      <description>South Central Ambulance Service NHS Foundation Trust (SCAS) will be holding its Annual General Meeting (AGM) and first annual members meeting on Wednesday 26 September 2012 at the Holiday Inn Reading West, Padworth Lane, Bath Road, Reading RG7 5HT.  </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/south-central-ambulance-service-nhs-foundation-tru.ashx</link>
      <pubDate>Thu, 13 Sep 2012 10:20:03 GMT</pubDate>
      <image>
        <title>South Central Ambulance Service NHS Foundation Trust’s AGM and first annual members meeting</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/south-central-ambulance-service-nhs-foundation-tru.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/crest.jpg</url>
      </image>
    </item>
    <item>
      <title>Lucky Victor survives massive anaphylactic reaction to rat bite in Bracknell.</title>
      <description>On 20 July 2012 retired police officer Victor Smallwood was at home on the third floor of his house in Bracknell when he was bitten on the hand by the family’s pet rat. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/lucky-victor-survives-massive-anaphylactic-reactio.ashx</link>
      <pubDate>Thu, 13 Sep 2012 10:12:48 GMT</pubDate>
      <image>
        <title>Lucky Victor survives massive anaphylactic reaction to rat bite in Bracknell.</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/lucky-victor-survives-massive-anaphylactic-reactio.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of cow rat.jpg</url>
      </image>
    </item>
    <item>
      <title>Ambulance crew’s dash to save baby suffering cardiac arrest.</title>
      <description>On 18 August at 22.51 hours South Central Ambulance Service NHS Foundation Trust (SCAS) Emergency Call Taker Marsha Williams answered a 999 call from an address in Abingdon, Oxfordshire where a 10 month old baby was experiencing breathing difficulties.   </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-crews-dash-to-save-baby-suffering-cardia.ashx</link>
      <pubDate>Mon, 03 Sep 2012 11:16:54 GMT</pubDate>
      <image>
        <title>Ambulance crew’s dash to save baby suffering cardiac arrest.</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-crews-dash-to-save-baby-suffering-cardia.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of copy of img_3645.jpg</url>
      </image>
    </item>
    <item>
      <title>3 local ambulance men celebrate 106 years of public service</title>
      <description>Three Oxfordshire ambulance men retired in July 2012 from South Central Ambulance Service NHS Foundation Trust with 106 years combined service to the local community. Tony Ledger, Graham Skinner and Colin Parkinson worked for the local ambulance service for 49 years, 37 years and 20 years respectively.    </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/3-local-ambulance-men-celebrate-106-years-of-publi.ashx</link>
      <pubDate>Tue, 28 Aug 2012 14:13:43 GMT</pubDate>
      <image>
        <title>3 local ambulance men celebrate 106 years of public service</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/3-local-ambulance-men-celebrate-106-years-of-publi.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of l to r colin parkinson, graham skinner and tony ledger.jpg</url>
      </image>
    </item>
    <item>
      <title>Paramedics praised for home delivery</title>
      <description>On 15 August 2012 Clinical Mentor Steve Kurtz together with newly qualified Paramedic Ben Terry from South Central Ambulance Service NHS Foundation Trust’s (SCAS) Wexham Resource Centre responded to an address in Windsor where 31 year old Kerry Wallis had gone into labour with her second child.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/paramedics-praised-for-home-delivery.ashx</link>
      <pubDate>Tue, 28 Aug 2012 14:07:09 GMT</pubDate>
      <image>
        <title>Paramedics praised for home delivery</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/paramedics-praised-for-home-delivery.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/crest.jpg</url>
      </image>
    </item>
    <item>
      <title>First members-only engagement and well-being days</title>
      <description>South Central Ambulance Service NHS Foundation Trust (SCAS) is pleased to announce that its first members-only events will take place between August and October 2012.  </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/first-members-only-engagement-and-well-being-days.ashx</link>
      <pubDate>Fri, 24 Aug 2012 11:56:42 GMT</pubDate>
      <image>
        <title>First members-only engagement and well-being days</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/first-members-only-engagement-and-well-being-days.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/front camera 1.jpg</url>
      </image>
    </item>
    <item>
      <title>Local Ambulance Service to launch LGBT Network at Reading Pride</title>
      <description>Staff from South Central Ambulance Service NHS Foundation Trust (SCAS) will be launching the Trust’s Lesbian, Gay, Bisexual and Transgender (LGBT) Network at Reading Pride on Saturday 8 September 2012.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-to-launch-lgbt-network-at-.ashx</link>
      <pubDate>Tue, 21 Aug 2012 13:23:50 GMT</pubDate>
      <image>
        <title>Local Ambulance Service to launch LGBT Network at Reading Pride</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-to-launch-lgbt-network-at-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/scas lgbt network -  frutiger.jpg</url>
      </image>
    </item>
    <item>
      <title>Be Safe This Weekend!</title>
      <description>South Central Ambulance Service NHS Foundation Trust (SCAS) are preparing for a potential increase in the number of calls they attend this weekend, to people suffering the effects of heat - dehydration, heat exhaustion, injuries sustained from jumping into water, and burns from the sun and BBQs.

</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/be-safe-this-weekend2.ashx</link>
      <pubDate>Tue, 14 Aug 2012 09:22:55 GMT</pubDate>
      <image>
        <title>Be Safe This Weekend!</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/be-safe-this-weekend2.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
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      <title>Local ambulance service to help at London Olympic Games</title>
      <description>Fourteen front line staff from South Central Ambulance Service NHS Foundation Trust (SCAS) have volunteered for secondments with London Ambulance Service to help provide emergency medical care to the millions of spectators expected at the London 2012 Olympic Games.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-to-help-at-london-olympic-.ashx</link>
      <pubDate>Wed, 25 Jul 2012 15:58:32 GMT</pubDate>
      <image>
        <title>Local ambulance service to help at London Olympic Games</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-to-help-at-london-olympic-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of the olympic torch passing scas bicester headquarters 9 july 2012.jpg</url>
      </image>
    </item>
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      <title>Local Ambulance Service ‘999 Misuse Costs Lives’ campaign shortlisted for two CIPR PRide Awards.   </title>
      <description>South Central Ambulance Service NHS Foundation Trust (SCAS) has been shortlisted in the Healthcare category in both the 2012 Wessex, and Thames &amp; Chiltern regional Chartered Institute of Public Relations (CIPR) PRide Awards, chosen for their outstanding 999 Misuse Costs Lives campaign. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-999-misuse-costs-lives-cam.ashx</link>
      <pubDate>Wed, 25 Jul 2012 15:32:42 GMT</pubDate>
      <image>
        <title>Local Ambulance Service ‘999 Misuse Costs Lives’ campaign shortlisted for two CIPR PRide Awards.   </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-999-misuse-costs-lives-cam.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/pride-2012-shortlist-button.jpg</url>
      </image>
    </item>
    <item>
      <title>Annual Quality Report 2011-12</title>
      <description>South Central Ambulance Service NHS FoundationTrust - Quality Account</description>
      <link>http://www.southcentralambulance.nhs.uk/our-services/clinicalfocus/qualityaccount.ashx</link>
      <pubDate>Mon, 23 Jul 2012 08:45:20 GMT</pubDate>
      <image>
        <title>Annual Quality Report 2011-12</title>
        <link>http://www.southcentralambulance.nhs.uk/our-services/clinicalfocus/qualityaccount.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/documents/clinical documents/icon annual quality report 2010-11 .jpg</url>
      </image>
    </item>
    <item>
      <title>Local ambulance service 'Energy Wise' campaign makes HSJ Efficiency Awards 2012 shortlist</title>
      <description>South Central Ambulance Service NHS Foundation Trust’s (SCAS) ‘Energy Wise’ campaign has been shortlisted in the ‘Energy Efficiency’ category of the coveted Health Service Journal (HSJ) Efficiency Awards 2012. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-energy-wise-campaign-makes.ashx</link>
      <pubDate>Fri, 13 Jul 2012 11:23:15 GMT</pubDate>
      <image>
        <title>Local ambulance service 'Energy Wise' campaign makes HSJ Efficiency Awards 2012 shortlist</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-energy-wise-campaign-makes.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of hsj efficiency awards 2012 finalist.jpg</url>
      </image>
    </item>
    <item>
      <title>Learning from those living with Learning Disability</title>
      <description>26 June 2012 saw Sue Putman, South Central Ambulance Service NHS Foundation Trust’s Clinical Lead, Mental Health and Learning Disability, together with Paramedic Keith Marr hold an Ambulance Awareness Day at the Options Day Centre, Winslow, Buckinghamshire. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/learning-from-those-living-with-learning-disabilit.ashx</link>
      <pubDate>Wed, 11 Jul 2012 17:21:35 GMT</pubDate>
      <image>
        <title>Learning from those living with Learning Disability</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/learning-from-those-living-with-learning-disabilit.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/scas paramedic keith marr pictured with a client from the options day centre.jpg</url>
      </image>
    </item>
    <item>
      <title>Your local ambulance service invites you to nominate your NHS Hero </title>
      <description>NHS Heroes was launched to celebrate the 64th anniversary of the NHS on 5 July 2012. NHS Heroes is an exciting new recognition scheme designed to celebrate the extraordinary work that staff in your NHS carry out every day and to give those that go that extra mile for our patients the recognition they so much deserve. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/your-local-ambulance-service-invites-you-to-nomina.ashx</link>
      <pubDate>Mon, 09 Jul 2012 17:27:10 GMT</pubDate>
      <image>
        <title>Your local ambulance service invites you to nominate your NHS Hero </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/your-local-ambulance-service-invites-you-to-nomina.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/img_3603.jpg</url>
      </image>
    </item>
    <item>
      <title>Best of Health Awards recognise 999 Misuse Costs Lives</title>
      <description>South Central Ambulance Service NHS Foundation Trust’s (SCAS) 999 Misuse Costs Lives campaign has won a Silver Award in the Consumer Film category and a Bronze Award in the Consumer Mixed Media category at the prestigious IPA Best of Health Awards held on 28 June in the Great Hall of Vinopolis in London Bridge. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/best-of-health-awards-recognise-999-misuse-costs-l.ashx</link>
      <pubDate>Fri, 29 Jun 2012 16:28:29 GMT</pubDate>
      <image>
        <title>Best of Health Awards recognise 999 Misuse Costs Lives</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/best-of-health-awards-recognise-999-misuse-costs-l.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/justin tindall of leo burnett presenting ipa best of health silver award consumer film to scas ceo will hancock and head of communications gillian hodgetts.jpg</url>
      </image>
    </item>
    <item>
      <title>Local ambulance service initiative to prevent falls saves many trips to hospital</title>
      <description>Every year 30% of people aged over 65 years and 50% of those aged over 80 years will experience a fall. Falls often result in serious physical and psychological consequences for patients. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-initiative-to-prevent-fall.ashx</link>
      <pubDate>Mon, 18 Jun 2012 11:24:52 GMT</pubDate>
      <image>
        <title>Local ambulance service initiative to prevent falls saves many trips to hospital</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-initiative-to-prevent-fall.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/crest.jpg</url>
      </image>
    </item>
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      <title>Local ambulance service urges people to be safe around water </title>
      <description>South Central Ambulance Service NHS Foundation Trust is urging people to be safe around water.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-urges-people-to-be-safe-ar.ashx</link>
      <pubDate>Fri, 15 Jun 2012 15:31:52 GMT</pubDate>
      <image>
        <title>Local ambulance service urges people to be safe around water </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-urges-people-to-be-safe-ar.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/crest.jpg</url>
      </image>
    </item>
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      <title>Help your local ambulance service to help those who really need our help</title>
      <description>South Central Ambulance Service NHS Foundation Trust (SCAS) is asking people to help them to help those who really need an ambulance response by accessing the service appropriately. This means calling 999 ONLY for life-threatening situations and medical emergencies. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/help-your-local-ambulance-service-to-help-those-wh.ashx</link>
      <pubDate>Fri, 01 Jun 2012 12:20:55 GMT</pubDate>
      <image>
        <title>Help your local ambulance service to help those who really need our help</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/help-your-local-ambulance-service-to-help-those-wh.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/crest.jpg</url>
      </image>
    </item>
    <item>
      <title>Trust’s top tips to enjoy the Queen’s Diamond Jubilee, the half-term holiday and a safer summer</title>
      <description>With the current hot weather and with school half term holiday and the Queen’s Diamond Jubilee celebrations both happening next week South Central Ambulance Service NHS Foundation Trust (SCAS) is urging parents and their children to play safe and enjoy the summer, respect the sun and take care at home. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/trusts-top-tips-to-enjoy-the-queens-diamond-jubile.ashx</link>
      <pubDate>Wed, 30 May 2012 10:06:08 GMT</pubDate>
      <image>
        <title>Trust’s top tips to enjoy the Queen’s Diamond Jubilee, the half-term holiday and a safer summer</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/trusts-top-tips-to-enjoy-the-queens-diamond-jubile.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/crest.jpg</url>
      </image>
    </item>
    <item>
      <title>Local ambulance service donates £303 to The Katharine House Hospice </title>
      <description>Local ambulance service donates £303 to The Katharine House Hospice, Adderbury, Oxfordshire</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-donates-303-to-the-kathari.ashx</link>
      <pubDate>Thu, 10 May 2012 12:38:31 GMT</pubDate>
      <image>
        <title>Local ambulance service donates £303 to The Katharine House Hospice </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-donates-303-to-the-kathari.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/scas pauline davies presenting a cheque presenting a cheque for £303 to valerie carter, community fundraiser, the katharine house hospice (2).jpg</url>
      </image>
    </item>
    <item>
      <title>Dedicated ambulance Rapid Response Amenity Point opens at Hazlemere Golf Club</title>
      <description>South Central Ambulance Service NHS Foundation Trust has opened a dedicated ambulance Rapid Rsponse Amenity Point ar Hazlemere Golf Club, Buckinghamshire.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/dedicated-ambulance-rapid-response-amenity-point-o.ashx</link>
      <pubDate>Thu, 10 May 2012 12:31:22 GMT</pubDate>
      <image>
        <title>Dedicated ambulance Rapid Response Amenity Point opens at Hazlemere Golf Club</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/dedicated-ambulance-rapid-response-amenity-point-o.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/scas emergency services manager mark begley receiving the keys to hazlemere rrap from smart building services ltd. managing director darren eaton.jpg</url>
      </image>
    </item>
    <item>
      <title>Wokingham Emergency Operations Centre</title>
      <description>A review by South Central Ambulance Service NHS Foundation Trust (SCAS) of their 3  Emergency Operations Centres (EOCs) has concluded that Wokingham EOC staff together with the Scheduling and Information Management and Technology teams that support them will relocate to the Trust’s Bicester Headquarters in July 2012. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/wokingham-emergency-operations-centre.ashx</link>
      <pubDate>Tue, 08 May 2012 14:23:55 GMT</pubDate>
      <image>
        <title>Wokingham Emergency Operations Centre</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/wokingham-emergency-operations-centre.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/crest.jpg</url>
      </image>
    </item>
    <item>
      <title>May morning at Magdalen Bridge </title>
      <description>Oxford City Council and Thames Valley Police are pleased that people enjoyed May Morning in Oxford.  SCAS responded to five minor incidents on the site and no-one needed hospital treatment.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/may-morning-at-magdalen-bridge-.ashx</link>
      <pubDate>Wed, 02 May 2012 15:16:41 GMT</pubDate>
      <image>
        <title>May morning at Magdalen Bridge </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/may-morning-at-magdalen-bridge-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of img_3142.jpg</url>
      </image>
    </item>
    <item>
      <title>Baby Leokadia back home with her parents after suffering 3 respiratory arrests at 3 days old</title>
      <description>Quick thinking Emergency Call Taker Shabina Akhtar gave effective and excellent CPR instructions to Leokadia’s parents and their baby began to breathe again as an ambulance resource was en route to their home.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/baby-leokadia-back-home-with-her-parents-after-suf.ashx</link>
      <pubDate>Wed, 02 May 2012 13:37:23 GMT</pubDate>
      <image>
        <title>Baby Leokadia back home with her parents after suffering 3 respiratory arrests at 3 days old</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/baby-leokadia-back-home-with-her-parents-after-suf.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/beata, leokadia and andrzej kolon.jpg</url>
      </image>
    </item>
    <item>
      <title>Local ambulance service wins prestigious International Visual Communications Association Award</title>
      <description>A viral video entitled ‘999 South Central’ and produced by Twofour Group for South Central Ambulance Service NHS Foundation Trust (SCAS) to highlight how misuse of the service can cost lives has won a Bronze Award in the Best Digital Communications category and been highly commended in the Best Public Relations category at the International Visual Communications Association (IVCA) Awards 2012</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-wins-prestigious-internati.ashx</link>
      <pubDate>Wed, 25 Apr 2012 13:09:44 GMT</pubDate>
      <image>
        <title>Local ambulance service wins prestigious International Visual Communications Association Award</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-wins-prestigious-internati.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of scas misuse campaign vehicle vinyls rrv.jpg</url>
      </image>
    </item>
    <item>
      <title>Our Clinical Support Desk - driving change in your local ambulance service</title>
      <description>Based in Bicester (Oxon), Wokingham (Berks) and Otterbourne (Hants) South Central Ambulance Service NHS Foundation Trust’s Clinical Support Desks (CSD) form an integral part of your local ambulance service’s Emergency Operations Centre. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/our-clinical-support-desk-driving-change-in-your-l.ashx</link>
      <pubDate>Mon, 23 Apr 2012 16:41:46 GMT</pubDate>
      <image>
        <title>Our Clinical Support Desk - driving change in your local ambulance service</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/our-clinical-support-desk-driving-change-in-your-l.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/carla macfarlan, clinical support desk practitioner.jpg</url>
      </image>
    </item>
    <item>
      <title>Local man thanks ambulance crew after surviving cardiac arrest</title>
      <description>Aylesbury man thanks ambulance staff after surviving a cardiac arrest.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-man-thanks-ambulance-crew-after-surviving-ca.ashx</link>
      <pubDate>Mon, 02 Apr 2012 12:10:54 GMT</pubDate>
      <image>
        <title>Local man thanks ambulance crew after surviving cardiac arrest</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-man-thanks-ambulance-crew-after-surviving-ca.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/ambulance technician sam potter, paramedic ron ditchburn, kieran reddington and eca liane sheppard.jpg</url>
      </image>
    </item>
    <item>
      <title>Local ambulance service achieves Foundation Trust status</title>
      <description>South Central Ambulance Service NHS Trust achieved Foundation Trust status on 1 March 2012 and will now be known as South Central Ambulance Service NHS Foundation Trust (SCAS).</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-achieves-foundation-trust-.ashx</link>
      <pubDate>Fri, 02 Mar 2012 10:57:22 GMT</pubDate>
      <image>
        <title>Local ambulance service achieves Foundation Trust status</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-achieves-foundation-trust-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of img_2900.jpg</url>
      </image>
    </item>
    <item>
      <title>Results of Equality Impact Assessments</title>
      <description>Results of Equality Impact Assessments, now available online</description>
      <link>http://www.southcentralambulance.nhs.uk/about-us/equalityanddiversity/equalityimpactassessments.ashx</link>
      <pubDate>Wed, 15 Feb 2012 05:00:23 GMT</pubDate>
      <image>
        <title>Results of Equality Impact Assessments</title>
        <link>http://www.southcentralambulance.nhs.uk/about-us/equalityanddiversity/equalityimpactassessments.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/_mg_0909.jpg</url>
      </image>
    </item>
    <item>
      <title>Local ambulance service urges public to take care and prepare for winter weather</title>
      <description>As the weather gets colder, South Central Ambulance Service NHS Trust is urging people to care of themselves whilst remembering the needs of friends, relatives and neighbours who may be at risk.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-urges-public-to-take-care-.ashx</link>
      <pubDate>Mon, 13 Feb 2012 10:23:21 GMT</pubDate>
      <image>
        <title>Local ambulance service urges public to take care and prepare for winter weather</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-urges-public-to-take-care-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of snow socks 3.jpg</url>
      </image>
    </item>
    <item>
      <title>scas HART  responds to man buried in a grain silo near Didcot </title>
      <description>South Central Ambulance Service Hazardous Area Response Team responds to man buried in a grain silo near Didcot. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/scas-hart-responds-to-man-buried-in-a-grain-silo-n.ashx</link>
      <pubDate>Thu, 09 Feb 2012 08:26:44 GMT</pubDate>
      <image>
        <title>scas HART  responds to man buried in a grain silo near Didcot </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/scas-hart-responds-to-man-buried-in-a-grain-silo-n.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
    <item>
      <title>Local ambulance man retires after 37 years service</title>
      <description>Gary Davies, an Ambulance Technician at South Central Ambulance Service NHS Trust’s (SCAS) Milton Keynes Resource Centre has retired after 37 years service to the local community. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-man-retires-after-37-years-service.ashx</link>
      <pubDate>Thu, 09 Feb 2012 07:42:37 GMT</pubDate>
      <image>
        <title>Local ambulance man retires after 37 years service</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-man-retires-after-37-years-service.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/gary davies/icon - gary davies.jpg</url>
      </image>
    </item>
    <item>
      <title>Local ambulance service wins fleet safety award</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) has been voted Fleet Safety Champion of the Year (Public) at the recent Fleet News 2011 Fleet Van Awards.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-wins-fleet-safety-award.ashx</link>
      <pubDate>Mon, 30 Jan 2012 12:28:54 GMT</pubDate>
      <image>
        <title>Local ambulance service wins fleet safety award</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-wins-fleet-safety-award.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of rick stillman receiving award from dave crinson michelin uk fleet sales manager.jpg</url>
      </image>
    </item>
    <item>
      <title>Misuse of ambulance service costs lives</title>
      <description>South Central Ambulance Service (SCAS) is asking the public to call 999 for emergencies and life-threatening situations only, after it was revealed the service received 1,235 hoax calls and many more inappropriate calls during 2011.  </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/misuse-of-ambulance-service-costs-lives.ashx</link>
      <pubDate>Mon, 09 Jan 2012 11:15:10 GMT</pubDate>
      <image>
        <title>Misuse of ambulance service costs lives</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/misuse-of-ambulance-service-costs-lives.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/misuse costs lives/icon - misuse costs lives.jpg</url>
      </image>
    </item>
    <item>
      <title>Major Incident Plans</title>
      <description>Here you will find our Major Incident Plan and those of our partners.</description>
      <link>http://www.southcentralambulance.nhs.uk/our-services/EmergencyPreparedness/emergency-preparedness-plans.ashx</link>
      <pubDate>Thu, 15 Dec 2011 15:13:19 GMT</pubDate>
      <image>
        <title>Major Incident Plans</title>
        <link>http://www.southcentralambulance.nhs.uk/our-services/EmergencyPreparedness/emergency-preparedness-plans.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/emergency preparedness/icelandic volcano 2.jpg</url>
      </image>
    </item>
    <item>
      <title>Resilience and Specialist Operations is now on Facebook</title>
      <description>You can now find advice and information from the Resilience and Specialist Operations team on Facebook.

</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/resilience-and-specialist-operations-is-now-on-fac.ashx</link>
      <pubDate>Thu, 15 Dec 2011 11:12:25 GMT</pubDate>
      <image>
        <title>Resilience and Specialist Operations is now on Facebook</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/resilience-and-specialist-operations-is-now-on-fac.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/emergency preparedness/facebook_button.gif</url>
      </image>
    </item>
    <item>
      <title>SCAS wins Ambulance Trust of the Year Award</title>
      <description>South Central Ambulance Service NHS Trust is announced as 'Ambulance Trust of the Year' at the 2011 Health and Business Awards</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/scas-wins-ambulance-trust-of-the-year-award.ashx</link>
      <pubDate>Wed, 14 Dec 2011 14:55:49 GMT</pubDate>
      <image>
        <title>SCAS wins Ambulance Trust of the Year Award</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/scas-wins-ambulance-trust-of-the-year-award.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/_mg_6857.jpg</url>
      </image>
    </item>
    <item>
      <title>30 November day of action</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) has been notified by Unite and Unison of their intention to strike on Wednesday 30 November.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/30-november-day-of-action.ashx</link>
      <pubDate>Tue, 29 Nov 2011 15:55:10 GMT</pubDate>
      <image>
        <title>30 November day of action</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/30-november-day-of-action.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
    <item>
      <title>Tactical Adviser Calls</title>
      <description>The number and types of Tactical Adviser calls for 2010 so far.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/tactical-adviser-calls.ashx</link>
      <pubDate>Tue, 29 Nov 2011 06:26:28 GMT</pubDate>
      <image>
        <title>Tactical Adviser Calls</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/tactical-adviser-calls.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/emergency preparedness/james tacad small.jpg</url>
      </image>
    </item>
    <item>
      <title>SCAS welcomes its first Governors</title>
      <description>On 3 November, South Central Ambulance Service NHS Trust successfully completed its first election process to establish its Council of Governors. The elections were undertaken as part of the Trust’s application to become an NHS Foundation Trust. The Council of Governors will operate in shadow form until the Trust is authorised as a foundation trust. This is expected to be formally announced early next year by Monitor, the Regulator for Foundation Trusts.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/scas-welcomes-its-first-governors.ashx</link>
      <pubDate>Thu, 17 Nov 2011 11:41:50 GMT</pubDate>
      <image>
        <title>SCAS welcomes its first Governors</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/scas-welcomes-its-first-governors.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
    <item>
      <title>Swallowfield &amp; Spencers Wood CFRs launch BMW X3</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) Swallowfield and Spencers Wood Community First Responder (CFR) scheme is to launch its new BMW X3 responder vehicle on Tuesday 29 November 2011 at 3.30pm at Swallowfield Village Hall, Swallowfield Street, Swallowfield RG7 1QX. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/swallowfield-spencers-wood-cfrs-launch-bmw-x3.ashx</link>
      <pubDate>Tue, 08 Nov 2011 16:48:27 GMT</pubDate>
      <image>
        <title>Swallowfield &amp; Spencers Wood CFRs launch BMW X3</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/swallowfield-spencers-wood-cfrs-launch-bmw-x3.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/crest.jpg</url>
      </image>
    </item>
    <item>
      <title>NHS Constitution</title>
      <description>The NHS Constitution has been created to protect the NHS and make sure it will always do the things it was set up to do in 1948 - to provide high-quality healthcare that's free and for everyone.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/nhs-constitution.ashx</link>
      <pubDate>Fri, 04 Nov 2011 12:36:02 GMT</pubDate>
      <image>
        <title>NHS Constitution</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/nhs-constitution.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/nhs constitution/i - nhs constitution.jpg</url>
      </image>
    </item>
    <item>
      <title>SCAS appoints Dr Ilona Blue to the Trust Board</title>
      <description>Dr Ilona Blue has been appointed to the Board of South Central Ambulance Service NHS Trust (SCAS) as a Non-executive Director (Designate) with effect from 1 November 2011 for a period of three years ending 31 October 2014.  </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/scas-appoints-dr-ilona-blue-to-the-trust-board.ashx</link>
      <pubDate>Thu, 03 Nov 2011 10:37:19 GMT</pubDate>
      <image>
        <title>SCAS appoints Dr Ilona Blue to the Trust Board</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/scas-appoints-dr-ilona-blue-to-the-trust-board.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/staff/copy of ilona blue2a.jpg</url>
      </image>
    </item>
    <item>
      <title>Local ambulance service urges people to enjoy fireworks responsibly</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) appreciates that fireworks often play a major part in celebrations like Bonfire Night, Diwali and Chinese New Year. However, fireworks are explosives and burn at high temperatures, so they need careful handling and storage to minimize the risk of injury.  The ambulance service would like to thank members of the public for heeding their advice last year to enjoy fireworks responsibly.   </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-urges-people-to-enjoy-fire.ashx</link>
      <pubDate>Wed, 02 Nov 2011 14:48:44 GMT</pubDate>
      <image>
        <title>Local ambulance service urges people to enjoy fireworks responsibly</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-urges-people-to-enjoy-fire.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/fireworks.jpg</url>
      </image>
    </item>
    <item>
      <title>SCAS completes regional one-system, three-centre, 'virtual control room.'</title>
      <description>South Central Ambulance Service NHS Trust’s (SCAS) Bicester Emergency Operations Centre (EOC) has successfully introduced the Intergraph I/CAD computer aided dispatch system, previously introduced into the Trust’s other 2 control centres at Otterbourne (Hants) in 2009 and at Wokingham (Berks) in 2010 to create a three-centre, one-system virtual control room with the ability to balance workloads and dispatch the ‘nearest and best’ resources for each incident across SCAS’ 3,500 square mile region. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/scas-completes-regional-one-system-three-centre-vi.ashx</link>
      <pubDate>Wed, 02 Nov 2011 12:07:55 GMT</pubDate>
      <image>
        <title>SCAS completes regional one-system, three-centre, 'virtual control room.'</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/scas-completes-regional-one-system-three-centre-vi.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of img_0621.jpg</url>
      </image>
    </item>
    <item>
      <title>Good hand hygiene will help local ambulance service cope with increased winter pressures</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) is stressing the importance of good hand hygiene as one of the easiest ways to prevent illnesses such as food poisoning, and viruses such as colds, flu and Norovirus, which leads to sickness and diarrhoea. On Global Handwashing Day (October 15th 2011) the Trust wants to remind people to soap up and remove bugs to protect both their health and that of others.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/good-hand-hygiene-will-help-local-ambulance-servic.ashx</link>
      <pubDate>Tue, 25 Oct 2011 13:32:22 GMT</pubDate>
      <image>
        <title>Good hand hygiene will help local ambulance service cope with increased winter pressures</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/good-hand-hygiene-will-help-local-ambulance-servic.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/crest.jpg</url>
      </image>
    </item>
    <item>
      <title>Local ambulance service achieves Van Excellence Accreditation</title>
      <description>Following a rigorous audit in August 2011, South Central Ambulance Service NHS Trust (SCAS) has achieved Van Excellence Accreditation from the Freight Transport Association. SCAS is the only ambulance Trust and one of only 11 companies to date, including Beatty, Menzies and Network Rail, to have achieved this Accreditation which demonstrates the Trust’s commitment to safer, more efficient and sustainable van operations. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-achieves-van-excellence-ac.ashx</link>
      <pubDate>Fri, 07 Oct 2011 11:34:52 GMT</pubDate>
      <image>
        <title>Local ambulance service achieves Van Excellence Accreditation</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-achieves-van-excellence-ac.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/south central ambulance service vehicles.jpg</url>
      </image>
    </item>
    <item>
      <title>Box clever this winter - get your 'flu jab' in now!</title>
      <description>It may seem like summer today, but the good weather’s forecast to change over the next few days and winter’s only weeks away.

Last year over 14 million people in England were considered to be at increased risk from flu. For the majority of people who catch it, flu is simply unpleasant.  For some, however, it is much more serious.  Globally, seasonal flu accounts for about three to five million causes of severe illness annually and between 250,000 and 500,000 deaths.
</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/box-clever-this-winter-get-your-flu-jab-in-now.ashx</link>
      <pubDate>Mon, 03 Oct 2011 17:14:04 GMT</pubDate>
      <image>
        <title>Box clever this winter - get your 'flu jab' in now!</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/box-clever-this-winter-get-your-flu-jab-in-now.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/crest.jpg</url>
      </image>
    </item>
    <item>
      <title>Community First Responder to get National Lifesaver Defibrillator Award</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) Community First Responder Richard Jackson is to be recognised with a SADS (Sudden Arrhythmic Death Syndrome) UK   National Lifesaver Defibrillator Award at a gala dinner held by the charity in London on 22 October.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/community-first-responder-to-get-national-lifesave.ashx</link>
      <pubDate>Mon, 26 Sep 2011 15:56:41 GMT</pubDate>
      <image>
        <title>Community First Responder to get National Lifesaver Defibrillator Award</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/community-first-responder-to-get-national-lifesave.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/content_images/oxon and bucks pr/copy of richard jackson cfr burghfield scheme.jpg</url>
      </image>
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    <item>
      <title>South Central Ambulance Service NHS Trust Annual General Meeting 28 September</title>
      <description>Aspirant Foundation Trust South Central Ambulance Service NHS Trust (SCAS) is to hold its Annual General Meeting on Wednesday 28 September 2011 at the Trust’s Winchester &amp; Eastleigh Resource Centre, Units 1-4 Woodside Road, Eastleigh, Hampshire SO50 4ET.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/south-central-ambulance-service-nhs-trust-annual-g.ashx</link>
      <pubDate>Wed, 21 Sep 2011 11:52:25 GMT</pubDate>
      <image>
        <title>South Central Ambulance Service NHS Trust Annual General Meeting 28 September</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/south-central-ambulance-service-nhs-trust-annual-g.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/crest.jpg</url>
      </image>
    </item>
    <item>
      <title>Become a Public Governor of your local ambulance Trust</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) is seeking nominations from amongst its 6000 public members for 15 public governor positions on its Council of Governors as it continues its journey to become a Foundation Trust. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/become-a-public-governor-of-your-local-ambulance-t.ashx</link>
      <pubDate>Thu, 15 Sep 2011 18:00:35 GMT</pubDate>
      <image>
        <title>Become a Public Governor of your local ambulance Trust</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/become-a-public-governor-of-your-local-ambulance-t.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/crest.jpg</url>
      </image>
    </item>
    <item>
      <title>Assaults on ambulance staff on the increase</title>
      <description>The NHS has a zero tolerance policy towards violence against its staff. Since 1 April 2011 25 front line staff from South Central Ambulance Service NHS Trust (SCAS) have been assaulted during the course of their work. The number of assaults on ambulance staff in the year 2010 / 11 rose by 22% compared with the previous year. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/assaults-on-ambulance-staff-on-the-increase.ashx</link>
      <pubDate>Thu, 15 Sep 2011 17:59:35 GMT</pubDate>
      <image>
        <title>Assaults on ambulance staff on the increase</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/assaults-on-ambulance-staff-on-the-increase.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/front camera 1.jpg</url>
      </image>
    </item>
    <item>
      <title>Olney Town Council donates £3000 to local ambulance service Community First Responders.</title>
      <description>Olney Town Council has generously donated £3,000 to South Central Ambulance Service NHS Trust’s (SCAS) Community First Responders.  Councillor Stephen Clark, Olney Town Mayor, presented the cheque to Suzanne Solera, SCAS Community Responder and Liaison and Training Officer, on Monday, August 15.

</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/olney-town-council-donates-3000-to-local-ambulance.ashx</link>
      <pubDate>Wed, 07 Sep 2011 12:42:26 GMT</pubDate>
      <image>
        <title>Olney Town Council donates £3000 to local ambulance service Community First Responders.</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/olney-town-council-donates-3000-to-local-ambulance.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/content_images/oxon and bucks pr/olney mayor stephen clark presenting cheque to suzanne solera and front row l to r linda dilks, andrew furber and chris nicholls.jpg</url>
      </image>
    </item>
    <item>
      <title>Ambulance service seeking volunteer car drivers</title>
      <description>Ambulance service seeking volunteer car drivers to transport patients to and from routine hospital appointments.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-seeking-volunteer-car-drivers.ashx</link>
      <pubDate>Wed, 07 Sep 2011 12:42:23 GMT</pubDate>
      <image>
        <title>Ambulance service seeking volunteer car drivers</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-seeking-volunteer-car-drivers.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
    <item>
      <title>Top tips for safer summer holidays</title>
      <description>South Central Ambulance NHS Trust's (SCAS) top tips for safer summer holidays</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/top-tips-for-safer-summer-holidays1.ashx</link>
      <pubDate>Wed, 07 Sep 2011 12:36:27 GMT</pubDate>
      <image>
        <title>Top tips for safer summer holidays</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/top-tips-for-safer-summer-holidays1.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of img_2165.jpg</url>
      </image>
    </item>
    <item>
      <title>Ambulance Service on Parade at Reading PRIDE.</title>
      <description>Staff from South Central Ambulance Service NHS Trust’s (SCAS) Reading Resource Centre and Wokingham office joined forces with colleagues from the Trust’s Bicester head quarters, Thames Valley Police, Royal Berkshire Fire and Rescue Service and many others to participate in the Reading Pride parade from the centre of town to the Kings Meadow festival site on Saturday 3 September in a celebration of diversity within the Thames Valley.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-on-parade-at-reading-pride.ashx</link>
      <pubDate>Wed, 07 Sep 2011 12:36:23 GMT</pubDate>
      <image>
        <title>Ambulance Service on Parade at Reading PRIDE.</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-on-parade-at-reading-pride.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/copy of img_2612.jpg</url>
      </image>
    </item>
    <item>
      <title>Ambulance vehicles attacked</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) vehicles were attacked and  vandalised on the evening of 9 August 2011. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-vehicles-attacked.ashx</link>
      <pubDate>Thu, 11 Aug 2011 05:55:43 GMT</pubDate>
      <image>
        <title>Ambulance vehicles attacked</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-vehicles-attacked.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
    <item>
      <title>Supporting all NHS Trusts to achieve NHS Foundation Trust Status by April 2014</title>
      <description>The Tripartite Formal Agreement (TFA) confirms the commitments being made by South Central Ambulance Service NHS Trust (SCAS), NHS South Central (SHA), and the Department of Health (DH) that will enable achievement of NHS Foundation Trust (FT) status before April 2014. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/supporting-all-nhs-trusts-to-achieve-nhs-foundatio.ashx</link>
      <pubDate>Mon, 18 Jul 2011 06:41:49 GMT</pubDate>
      <image>
        <title>Supporting all NHS Trusts to achieve NHS Foundation Trust Status by April 2014</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/supporting-all-nhs-trusts-to-achieve-nhs-foundatio.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
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      <title>SCAS welcomes introduction of the Queen's Ambulance Service Medal</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) welcomes the introduction of The Queen’s Ambulance Service Medal (QAM) for Distinguished Service. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/scas-welcomes-introduction-of-the-queens-ambulance.ashx</link>
      <pubDate>Tue, 12 Jul 2011 12:05:20 GMT</pubDate>
      <image>
        <title>SCAS welcomes introduction of the Queen's Ambulance Service Medal</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/scas-welcomes-introduction-of-the-queens-ambulance.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/qam/icon - qam.jpg</url>
      </image>
    </item>
    <item>
      <title>Taking Healthcare to the patient2</title>
      <description>The Assocation of Ambulance Chief Executives has produced a publication entitled: 'Taking Healthcare to the Patient 2' on behalf of all ambulance trusts. 
</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/taking-healthcare-to-the-patient2.ashx</link>
      <pubDate>Tue, 05 Jul 2011 14:07:09 GMT</pubDate>
      <image>
        <title>Taking Healthcare to the patient2</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/taking-healthcare-to-the-patient2.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/documents/taking healthcare to the patient 2/icon -taking healthcare to the patient 2-.jpg</url>
      </image>
    </item>
    <item>
      <title>Domino’s Pizza dough-nates funds to local ambulance service Community First Responders</title>
      <description>Domino’s Pizza has generously donated £1,500 to South Central Ambulance Service NHS Trust’s (SCAS) Community First Responders.  Martin Picking, who works as an Inventory Planner at Domino’s Pizza’s head office, based in Milton Keynes, presented the cheque to Suzanne Solera, SCAS Community Responder and Liaison and Training Officer, on Monday, July 4.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/dominos-pizza-dough-nates-funds-to-local-ambulance.ashx</link>
      <pubDate>Tue, 05 Jul 2011 12:47:11 GMT</pubDate>
      <image>
        <title>Domino’s Pizza dough-nates funds to local ambulance service Community First Responders</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/dominos-pizza-dough-nates-funds-to-local-ambulance.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/oxon and bucks pr photos/dominos pizza/domino pizza.jpg</url>
      </image>
    </item>
    <item>
      <title>Argos deliver CPR to man suffering cardiac arrest.</title>
      <description>Mike Smith and David Lane, two Bedford based drivers, working for DHL on their Argos contract called at an address in Aylesbury early on the morning of Monday 16 May to make a delivery, to find pensioner Geoff Curnow experiencing a cardiac arrest.

</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/argos-deliver-cpr-to-man-suffering-cardiac-arrest.ashx</link>
      <pubDate>Mon, 06 Jun 2011 13:09:54 GMT</pubDate>
      <image>
        <title>Argos deliver CPR to man suffering cardiac arrest.</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/argos-deliver-cpr-to-man-suffering-cardiac-arrest.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
    <item>
      <title>Volunteer to help drive your local ambulance service.</title>
      <description>Volunteers’ Week (1-7 June) is an annual event which celebrates the amazing contribution that millions of volunteers make throughout the UK. It’s also a great opportunity for you to get involved with your local ambulance service as a volunteer car driver, as a Community First Responder and as a Public Member of South Central Ambulance Service NHS Trust (SCAS) on our journey towards becoming a Foundation Trust. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/volunteer-to-help-drive-your-local-ambulance-servi.ashx</link>
      <pubDate>Mon, 06 Jun 2011 13:08:09 GMT</pubDate>
      <image>
        <title>Volunteer to help drive your local ambulance service.</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/volunteer-to-help-drive-your-local-ambulance-servi.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
    <item>
      <title>SCAS Annual Plan 2011-12</title>
      <description>SCAS publishes an annual plan outlining its intentions for the coming 12 months</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/scas-annual-plan-2011-12.ashx</link>
      <pubDate>Thu, 19 May 2011 10:41:53 GMT</pubDate>
      <image>
        <title>SCAS Annual Plan 2011-12</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/scas-annual-plan-2011-12.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/publications/annual plan/icon - annual plan 2011-12-1.jpg</url>
      </image>
    </item>
    <item>
      <title>Healthtalkonline websites</title>
      <description>news websites explore the role of shared-decision-making between patients and their doctors</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/healthtalkonline-websites.ashx</link>
      <pubDate>Wed, 04 May 2011 14:58:01 GMT</pubDate>
      <image>
        <title>Healthtalkonline websites</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/healthtalkonline-websites.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/self care/healthtalkonline/healthtalkonline web.jpg</url>
      </image>
    </item>
    <item>
      <title>Local ambulance service appoints Vodafone Group Commercial Legal Director to the Board</title>
      <description>Vodafone Group Commercial Legal Director Claire Carless was appointed to the Board of South Central Ambulance Service NHS Trust (SCAS) as a Non-executive Director on 1 February 2011 for a period of four years ending on 31st January, 2015. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-appoints-vodafone-group-co.ashx</link>
      <pubDate>Thu, 14 Apr 2011 11:49:23 GMT</pubDate>
      <image>
        <title>Local ambulance service appoints Vodafone Group Commercial Legal Director to the Board</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-appoints-vodafone-group-co.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/staff/claire carless ned.jpg</url>
      </image>
    </item>
    <item>
      <title>Local Ambulance Service appoints Chair</title>
      <description>Trevor Jones was appointed Chair of the Board of South Central Ambulance Service NHS Trust (SCAS) on 31st March 2011. Trevor had been the Trust’s interim Chair since 1 August 2010 and was previously a Non-Executive Director of South Central Strategic Health Authority. Prior to his retirement Trevor was Chairman International of Thames Water PLC.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-appoints-chair.ashx</link>
      <pubDate>Mon, 11 Apr 2011 15:52:12 GMT</pubDate>
      <image>
        <title>Local Ambulance Service appoints Chair</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-appoints-chair.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/interim chair/i - trevor jones interim chair scas.jpg</url>
      </image>
    </item>
    <item>
      <title>Local ambulance service is number 1 for clinical performance and response times</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) is the top performing NHS ambulance Trust in mainland England (out of 11) in terms of response times and overall Clinical Performance. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-is-number-1-for-clinical-p.ashx</link>
      <pubDate>Fri, 08 Apr 2011 10:59:23 GMT</pubDate>
      <image>
        <title>Local ambulance service is number 1 for clinical performance and response times</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-is-number-1-for-clinical-p.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
    <item>
      <title>Our weekly performance</title>
      <description>Our weekly performance</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/our-weekly-performance1.ashx</link>
      <pubDate>Mon, 28 Mar 2011 17:34:21 GMT</pubDate>
      <image>
        <title>Our weekly performance</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/our-weekly-performance1.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/information pack/watch-yellow.jpg</url>
      </image>
    </item>
    <item>
      <title>Wing Commander presents certificates to HEMS Paramedic Aircrew </title>
      <description>Wing Commander presents certificates to HEMS Paramedic Aircrew </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/wing-commander-presents-certificates-to-hems-param.ashx</link>
      <pubDate>Mon, 14 Mar 2011 12:56:20 GMT</pubDate>
      <image>
        <title>Wing Commander presents certificates to HEMS Paramedic Aircrew </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/wing-commander-presents-certificates-to-hems-param.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/hems air crew/icon - wing.jpg</url>
      </image>
    </item>
    <item>
      <title>Exercise Watermark is well under way!</title>
      <description>The largest exercise of its type, Exercise Watermark is testing the country's response to widespread, devestating flooding.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/exercise-watermark-is-well-under-way.ashx</link>
      <pubDate>Mon, 14 Mar 2011 12:23:23 GMT</pubDate>
      <image>
        <title>Exercise Watermark is well under way!</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/exercise-watermark-is-well-under-way.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/watermark excon.jpg</url>
      </image>
    </item>
    <item>
      <title>Local ambulance service needs your support in Milton Keynes on 9 February 2011</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) is gearing up to become a Foundation Trust with the help of local residents aged 14 years and over. SCAS is now the top performing Ambulance Service in terms of Clinical Performance Indicators for Stroke, Heart Attack, Cardiac Arrest, Asthma and Hypoglycaemia and the number 2 out of 11 England Ambulance Services in terms of aggregated response times.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-needs-your-support-in-milt.ashx</link>
      <pubDate>Sun, 13 Feb 2011 14:09:21 GMT</pubDate>
      <image>
        <title>Local ambulance service needs your support in Milton Keynes on 9 February 2011</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-needs-your-support-in-milt.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/foundation trust/consultation icon.jpg</url>
      </image>
    </item>
    <item>
      <title>HART launches across South Central Ambulance Service</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) are excited to announce the launch of the Hazardous Area Response Team (HART) across our area which will be live and operational from today (0700hrs Monday 31 January 2011).</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/hart-launches-across-south-central-ambulance-servi.ashx</link>
      <pubDate>Wed, 02 Feb 2011 06:10:11 GMT</pubDate>
      <image>
        <title>HART launches across South Central Ambulance Service</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/hart-launches-across-south-central-ambulance-servi.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/hart launches/hart_graphic_.jpg</url>
      </image>
    </item>
    <item>
      <title>South Central Ambulance HART goes live!</title>
      <description>The Trust's Hazardous Area Response Team (HART) is now operational - taking high quality care to patients within the inner cordon.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/south-central-ambulance-hart-goes-live.ashx</link>
      <pubDate>Tue, 01 Feb 2011 19:51:22 GMT</pubDate>
      <image>
        <title>South Central Ambulance HART goes live!</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/south-central-ambulance-hart-goes-live.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/hart0129_lowres.jpg</url>
      </image>
    </item>
    <item>
      <title>Three generations of one family working for local ambulance service</title>
      <description>Bletchley residents Glyn Davies (84), his son Gary (55) and granddaughter Megan (22) have between them notched up 72 years service working for the local ambulance service.  What’s more Gary’s father-in-law and Megan’s other grandfather, Andy Aitken, who sadly died in 1999, also worked for the local ambulance service for 17 years. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/three-generations-of-one-family-working-for-local-.ashx</link>
      <pubDate>Tue, 18 Jan 2011 09:22:33 GMT</pubDate>
      <image>
        <title>Three generations of one family working for local ambulance service</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/three-generations-of-one-family-working-for-local-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/oxon and bucks pr photos/three generations/three generations of one family -  icon.jpg</url>
      </image>
    </item>
    <item>
      <title>Prime Minister thanks SCAS staff</title>
      <description>Prime Minister thanks SCAS staff for their work this winter</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/prime-minister-thanks-scas-staff.ashx</link>
      <pubDate>Fri, 07 Jan 2011 16:21:27 GMT</pubDate>
      <image>
        <title>Prime Minister thanks SCAS staff</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/prime-minister-thanks-scas-staff.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/prime minister.jpg</url>
      </image>
    </item>
    <item>
      <title>OBE for Nurse Consultant Bruce</title>
      <description>Bruce Armstrong - Nurse Consultant at Basingstoke and North Hampshire NHS Foundation Trust and member of BASICS (Hampshire) recieves an OBE for services to healthcare in Her Majesty's New Year's Honours.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/obe-for-nurse-consultant-bruce.ashx</link>
      <pubDate>Wed, 05 Jan 2011 10:58:09 GMT</pubDate>
      <image>
        <title>OBE for Nurse Consultant Bruce</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/obe-for-nurse-consultant-bruce.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/emergency preparedness/basics_bruce.gif</url>
      </image>
    </item>
    <item>
      <title>CQC praises SCAS for going beyond 999 healthcare to prevent injuries</title>
      <description>CQC praises SCAS for going beyond 999 healthcare to prevent injuries</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/cqc-praises-scas-for-going-beyond-999-healthcare-t.ashx</link>
      <pubDate>Thu, 23 Dec 2010 13:24:36 GMT</pubDate>
      <image>
        <title>CQC praises SCAS for going beyond 999 healthcare to prevent injuries</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/cqc-praises-scas-for-going-beyond-999-healthcare-t.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/ecp with falls patient webpic.jpg</url>
      </image>
    </item>
    <item>
      <title>Responding to 999 calls in the snow</title>
      <description>The South Central Ambulance Service NHS Trust would like to reassure our community that we are making every effort to get to patients as quickly, and as safely, as possible despite the snowy conditions. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/responding-to-999-calls-in-the-snow.ashx</link>
      <pubDate>Mon, 20 Dec 2010 14:36:57 GMT</pubDate>
      <image>
        <title>Responding to 999 calls in the snow</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/responding-to-999-calls-in-the-snow.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
    <item>
      <title>Ambulance Service moves to REAP Level 4 (Severe Pressure)</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) has just experienced its busiest weekend to date this year. The cold weather, snowfall and frozen conditions have increased the number of 999 calls by 35%. In response to the situation, we are escalating our operations to Resourcing Escalatory Action Plan (REAP) 4. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-moves-to-reap-level-4-severe-pre.ashx</link>
      <pubDate>Mon, 20 Dec 2010 14:36:05 GMT</pubDate>
      <image>
        <title>Ambulance Service moves to REAP Level 4 (Severe Pressure)</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-moves-to-reap-level-4-severe-pre.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
    <item>
      <title>Local Ambulance Service offers free membership to local residents</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) is all geared up to become a Foundation Trust. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-offers-free-membership-to-.ashx</link>
      <pubDate>Tue, 14 Dec 2010 10:03:54 GMT</pubDate>
      <image>
        <title>Local Ambulance Service offers free membership to local residents</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-offers-free-membership-to-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
    <item>
      <title>SCAS urges public to take care and prepare for winter weather </title>
      <description>As the weather gets colder, South Central Ambulance Service NHS Trust (SCAS) is urging people to care of themselves while remembering the needs of friends, relatives and neighbours who may be at risk. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/scas-urges-public-to-take-care-and-prepare-for-win.ashx</link>
      <pubDate>Mon, 13 Dec 2010 15:59:05 GMT</pubDate>
      <image>
        <title>SCAS urges public to take care and prepare for winter weather </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/scas-urges-public-to-take-care-and-prepare-for-win.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
    <item>
      <title>Local ambulance service launches ‘Medicines Green Bag’ for safe transfer of patients’medicines</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) in collaboration with The Patient Safety Federation is introducing a ‘Medicines Green Bag’ to improve patient safety by ensuring medicines prescribed on admission to hospital correspond to those that the patient was taking before admission.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-launches-medicines-green-b.ashx</link>
      <pubDate>Mon, 22 Nov 2010 07:47:14 GMT</pubDate>
      <image>
        <title>Local ambulance service launches ‘Medicines Green Bag’ for safe transfer of patients’medicines</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-launches-medicines-green-b.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/green bags/green bag - icon.jpg</url>
      </image>
    </item>
    <item>
      <title>Hampshire &amp; Isle of Wight Local Resilience Forum</title>
      <description>Details of the Executive Resilience Briefing 2010</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/hampshire-isle-of-wight-local-resilience-forum.ashx</link>
      <pubDate>Fri, 05 Nov 2010 15:56:03 GMT</pubDate>
      <image>
        <title>Hampshire &amp; Isle of Wight Local Resilience Forum</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/hampshire-isle-of-wight-local-resilience-forum.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/_banners/police.jpg</url>
      </image>
    </item>
    <item>
      <title>Ambulance crew helps drive home Safe Drive Stay Alive message</title>
      <description>Two people die each week on Thames Valley’s roads and many more are seriously injured. Statistically young drivers are much more likely to be involved in a crash on our roads, often due to inexperience and a lack of knowledge of the risks. Persons aged 17-24 years account for around 25% of 4 deaths on the road. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-crew-helps-drive-home-safe-drive-stay-al.ashx</link>
      <pubDate>Wed, 27 Oct 2010 06:48:38 GMT</pubDate>
      <image>
        <title>Ambulance crew helps drive home Safe Drive Stay Alive message</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-crew-helps-drive-home-safe-drive-stay-al.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/safe drive stay alive/safe drive stay alive logo.jpg</url>
      </image>
    </item>
    <item>
      <title>Local ambulance service urges people to take care with fireworks</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) appreciates that fireworks often play a major part in celebrations like Bonfire Night, Diwali and Chinese New Year. However, fireworks are explosives and burn at high temperatures, so they need careful handling and storage to minimize the risk of injury.  </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-urges-people-to-take-care-.ashx</link>
      <pubDate>Thu, 21 Oct 2010 05:31:09 GMT</pubDate>
      <image>
        <title>Local ambulance service urges people to take care with fireworks</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-urges-people-to-take-care-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/fireworks/firework - icon.jpg</url>
      </image>
    </item>
    <item>
      <title>Reducing falls saves patients many trips to hospital</title>
      <description>30 % of people over the age of 65 years will fall each year in the UK and 60% of them will experience another fall within a year. In the 6 months from January to June 2009 South Central Ambulance Service NHS Trust (SCAS) resources attended 8,425 patients aged 65 years or over, of which 1,026 had fallen two or more times. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/reducing-falls-saves-patients-many-trips-to-hospit.ashx</link>
      <pubDate>Wed, 20 Oct 2010 13:59:58 GMT</pubDate>
      <image>
        <title>Reducing falls saves patients many trips to hospital</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/reducing-falls-saves-patients-many-trips-to-hospit.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/falls referrals/falls - icon copy.jpg</url>
      </image>
    </item>
    <item>
      <title>National Security Strategy unveiled</title>
      <description>In an ever changing world, the threats to the UK's safety also change. The Governement has launched a new National Security Strategy that takes these new threats into account.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/national-security-strategy-unveiled.ashx</link>
      <pubDate>Tue, 19 Oct 2010 12:46:45 GMT</pubDate>
      <image>
        <title>National Security Strategy unveiled</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/national-security-strategy-unveiled.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/emergency preparedness/security strategy document rotated.jpg</url>
      </image>
    </item>
    <item>
      <title>Risk of Irish related terrorism has increased</title>
      <description>The threat level from Irish related terrorism has been raised from moderate to substantial.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/risk-of-irish-related-terrorism-has-increased.ashx</link>
      <pubDate>Thu, 14 Oct 2010 09:43:54 GMT</pubDate>
      <image>
        <title>Risk of Irish related terrorism has increased</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/risk-of-irish-related-terrorism-has-increased.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/emergency preparedness/hart images/hart0286_lowres.jpg</url>
      </image>
    </item>
    <item>
      <title>London Bombings Inquests.</title>
      <description>The inquests into the 52 deaths resulting from the London Bombings on 7th July 2005 have begun in London.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/london-bombings-inquests.ashx</link>
      <pubDate>Wed, 13 Oct 2010 16:02:10 GMT</pubDate>
      <image>
        <title>London Bombings Inquests.</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/london-bombings-inquests.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/hart0129_lowres.jpg</url>
      </image>
    </item>
    <item>
      <title>SCAS's HART Team get the ABC of BA</title>
      <description>HART team members get to grips with breathing apparatus (BA)</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/scass-hart-team-get-the-abc-of-ba.ashx</link>
      <pubDate>Wed, 13 Oct 2010 11:07:13 GMT</pubDate>
      <image>
        <title>SCAS's HART Team get the ABC of BA</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/scass-hart-team-get-the-abc-of-ba.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/emergency preparedness/hart images/ready to put on gts (gas tight suit) compressed.jpg</url>
      </image>
    </item>
    <item>
      <title>Brave Bella receives a commendation from Fizz Thompson, Executive Director of Patient Care</title>
      <description>Brave Bella Austin visited SCAS’ Bicester Headquarters on Monday 28 June with her mother to receive a commendation from Fizz Thompson, Executive Director of Patient Care and to meet EOC call taker Jacqui Bond.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/brave-bella-receives-a-commendation-from-fizz-thom.ashx</link>
      <pubDate>Wed, 29 Sep 2010 11:42:55 GMT</pubDate>
      <image>
        <title>Brave Bella receives a commendation from Fizz Thompson, Executive Director of Patient Care</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/brave-bella-receives-a-commendation-from-fizz-thom.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/bella receives her certificate/bella receives her certificate icon.jpg</url>
      </image>
    </item>
    <item>
      <title>BAA Heathrow staff’s commitment to the local community recognised at the I-Volunteer Awards </title>
      <description>Heathrow employees were big winners at the fifth BAA I-Volunteer Awards, scooping a total of £31,000 for their charities from the BAA Communities Trust, including four of the top awards. The annual awards ceremony took place on July 2, hosted by BAA chief executive Colin Matthews and former BBC newsreader Martyn Lewis.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/baa-heathrow-staffs-commitment-to-the-local-commun.ashx</link>
      <pubDate>Mon, 20 Sep 2010 12:46:42 GMT</pubDate>
      <image>
        <title>BAA Heathrow staff’s commitment to the local community recognised at the I-Volunteer Awards </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/baa-heathrow-staffs-commitment-to-the-local-commun.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/18i-volunteer.jpg</url>
      </image>
    </item>
    <item>
      <title>Nurses lead expansion of local ambulance service clinical support desk</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) has recruited five degree qualified nurses to lead the expansion of the Trust’s Clinical Support Desk (CSD) in its Bicester Emergency Operations Centre (EOC).</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/nurses-lead-expansion-of-local-ambulance-service-c.ashx</link>
      <pubDate>Tue, 14 Sep 2010 15:46:42 GMT</pubDate>
      <image>
        <title>Nurses lead expansion of local ambulance service clinical support desk</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/nurses-lead-expansion-of-local-ambulance-service-c.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/nurses lead expansion/crest.jpg</url>
      </image>
    </item>
    <item>
      <title>Ambulance Service on parade at Reading Pride </title>
      <description>Staff from South Central Ambulance Service NHS Trust’s (SCAS) Bicester Headquarters,  Reading Resource Centre and Wokingham Emergency Operations Control Centre joined the Reading Pride parade from the centre of town to the Kings Meadow festival site on Saturday 4 September in a celebration of diversity within the Thames Valley</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-on-parade-at-reading-pride-.ashx</link>
      <pubDate>Tue, 07 Sep 2010 05:58:46 GMT</pubDate>
      <image>
        <title>Ambulance Service on parade at Reading Pride </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-on-parade-at-reading-pride-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/reading pride/i - pride logo.jpg</url>
      </image>
    </item>
    <item>
      <title>All hands on deck to help convey towpath casualty to hospital </title>
      <description>16 August 2010 South Central Ambulance Service NHS Trust (SCAS) received a 999 emergency call from an off duty Emergency Nurse Practitioner to attend a male aged 51 years who had collapsed on the tow path near Bray Lock, Maidenhead, Berkshire</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/all-hands-on-deck-to-help-convey-towpath-casualty-.ashx</link>
      <pubDate>Wed, 25 Aug 2010 18:12:47 GMT</pubDate>
      <image>
        <title>All hands on deck to help convey towpath casualty to hospital </title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/all-hands-on-deck-to-help-convey-towpath-casualty-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
    <item>
      <title>Ambulance Service supports Reading Pride Festival</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) is supporting the seventh Reading Pride festival on Saturday 4 September. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-supports-reading-pride-festival.ashx</link>
      <pubDate>Wed, 18 Aug 2010 06:02:10 GMT</pubDate>
      <image>
        <title>Ambulance Service supports Reading Pride Festival</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-supports-reading-pride-festival.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/reading pride/i - pride logo.jpg</url>
      </image>
    </item>
    <item>
      <title>Flu Pandemic comes to an end.</title>
      <description>On the 10th August, 2010, the World Health Organization (WHO) announced that the world was no longer in a flu pandemic.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/flu-pandemic-comes-to-an-end.ashx</link>
      <pubDate>Thu, 12 Aug 2010 11:41:13 GMT</pubDate>
      <image>
        <title>Flu Pandemic comes to an end.</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/flu-pandemic-comes-to-an-end.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/emergency preparedness/world_health_organization.jpg</url>
      </image>
    </item>
    <item>
      <title>Local Ambulance Service appoints Director of Communications &amp; Public Engagement</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) has appointed Duncan Burke as Director of Communications &amp; Public Engagement.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-appoints-director-of-commu.ashx</link>
      <pubDate>Thu, 29 Jul 2010 13:35:52 GMT</pubDate>
      <image>
        <title>Local Ambulance Service appoints Director of Communications &amp; Public Engagement</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-ambulance-service-appoints-director-of-commu.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/duncan burke/i - duncan-burke.jpg</url>
      </image>
    </item>
    <item>
      <title>Ambulance crew deliver baby Sophie at 26 weeks en route to hospital</title>
      <description>Emily Thomlinson was just 26 weeks pregnant when her waters broke en route from Wheatley Oxfordshire to the Royal Berkshire Hospital during the freezing morning rush hour of 1 February 2010. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-crew-deliver-baby-sophie-at-26-weeks-en-.ashx</link>
      <pubDate>Wed, 28 Jul 2010 12:29:01 GMT</pubDate>
      <image>
        <title>Ambulance crew deliver baby Sophie at 26 weeks en route to hospital</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-crew-deliver-baby-sophie-at-26-weeks-en-.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/baby sophie delivered at 26 weeks/i - paramedic rob dalziel  baby sophie thomlinson.jpg</url>
      </image>
    </item>
    <item>
      <title>SCAS appoints interim Chair</title>
      <description>Trevor Jones, a Non-Executive Director of South Central Strategic Health Authority and retired Chairman International of Thames Water PLC has been appointed Interim Chair of the Board of South Central Ambulance Service NHS Trust (SCAS) with effect from 1 August 2010 for a period of one year. The appointment has been made in accordance with the Commissioner for Public Appointments’ Code of Practice and Trevor will receive £20,896 a year for his new role.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/scas-appoints-interim-chair.ashx</link>
      <pubDate>Mon, 19 Jul 2010 10:06:21 GMT</pubDate>
      <image>
        <title>SCAS appoints interim Chair</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/scas-appoints-interim-chair.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/interim chair/i - trevor jones interim chair scas.jpg</url>
      </image>
    </item>
    <item>
      <title>Student photographer focuses on local Ambulance Service for degree</title>
      <description>Student photographer focuses on local Ambulance Service for degree</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/student-photographer-focuses-on-local-ambulance-se.ashx</link>
      <pubDate>Mon, 19 Jul 2010 06:18:13 GMT</pubDate>
      <image>
        <title>Student photographer focuses on local Ambulance Service for degree</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/student-photographer-focuses-on-local-ambulance-se.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/student photographer/i - john nichols with rebekka pearce.jpg</url>
      </image>
    </item>
    <item>
      <title>Be Safe this Weekend!</title>
      <description>The MetOffice is forecasting high temperatures as we head into the weekend.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/be-safe-this-weekend.ashx</link>
      <pubDate>Fri, 09 Jul 2010 16:51:17 GMT</pubDate>
      <image>
        <title>Be Safe this Weekend!</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/be-safe-this-weekend.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/emergency preparedness/heatwave.jpg</url>
      </image>
    </item>
    <item>
      <title>Ambulance Service appoints John Black as Medical Director</title>
      <description>Ambulance Service appoints John Black as Medical Director</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-appoints-john-black-as-medical-d.ashx</link>
      <pubDate>Mon, 05 Jul 2010 10:15:56 GMT</pubDate>
      <image>
        <title>Ambulance Service appoints John Black as Medical Director</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-appoints-john-black-as-medical-d.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/john black icon.jpg</url>
      </image>
    </item>
    <item>
      <title>Ambulance Director receives MBE for contribution</title>
      <description>John Divall, Foundation Trust Project Director for South Central Ambulance Service NHS Trust has been awarded an MBE in the Queen’s Birthday Honours List for his contribution to the Ambulance Service.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-director-receives-mbe-for-contribution.ashx</link>
      <pubDate>Mon, 14 Jun 2010 15:50:01 GMT</pubDate>
      <image>
        <title>Ambulance Director receives MBE for contribution</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-director-receives-mbe-for-contribution.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/john divall mbe - icon.jpg</url>
      </image>
    </item>
    <item>
      <title>Ambulance Service on the ball for World Cup alcohol related</title>
      <description>With the first match fast approaching, South Central Ambulance Service NHS Trust (SCAS) is urging football fans to drink responsibly and stay safe during the 2010 World Cup.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-on-the-ball-for-world-cup-alcoho.ashx</link>
      <pubDate>Mon, 14 Jun 2010 06:46:56 GMT</pubDate>
      <image>
        <title>Ambulance Service on the ball for World Cup alcohol related</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-on-the-ball-for-world-cup-alcoho.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
    <item>
      <title>Computer virus does not impact 999 service</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) can confirm that part of our computer system
has been affected by a computer virus. It is important to stress that this virus has not affected our
999 systems and has had no impact on patient care or confidential data. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/computer-virus-does-not-impact-999-service.ashx</link>
      <pubDate>Fri, 11 Jun 2010 13:02:22 GMT</pubDate>
      <image>
        <title>Computer virus does not impact 999 service</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/computer-virus-does-not-impact-999-service.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/_mg_6857.jpg</url>
      </image>
    </item>
    <item>
      <title>New TETRA radio gets great reception</title>
      <description>SCAS is introducing a new ambulance radio system across our geography that will improve communications with other emergency services and offer better coverage for hand held radios in rural areas.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/new-tetra-radio-gets-great-reception.ashx</link>
      <pubDate>Mon, 07 Jun 2010 08:02:59 GMT</pubDate>
      <image>
        <title>New TETRA radio gets great reception</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/new-tetra-radio-gets-great-reception.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/tetra radio/icon - tetra radio.jpg</url>
      </image>
    </item>
    <item>
      <title>Appointment of Non-Executive Director</title>
      <description>Career ambulance person Keith Nuttall was appointed to the Board of South Central Ambulance Service NHS Trust (SCAS) as a Non-executive Director on 1 April 2010 for a period of four years ending 1 April 2014. The appointment has been made in accordance with the Commissioner for Public Appointments’ Code of Practice and Keith will receive remuneration of £6,096 per annum.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/appointment-of-non-executive-director.ashx</link>
      <pubDate>Mon, 07 Jun 2010 07:43:42 GMT</pubDate>
      <image>
        <title>Appointment of Non-Executive Director</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/appointment-of-non-executive-director.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/scas wide pr/keith nuttall.jpg</url>
      </image>
    </item>
    <item>
      <title>Volcanic Ash Cloud Crisis Continues</title>
      <description>As the Eyjafjallajoekull  volcano continues to cause unprecented travel disruption, there is no change to the current health protection advice from the Health Protection Agency (HPA).</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/volcanic-ash-cloud-crisis-continues.ashx</link>
      <pubDate>Tue, 20 Apr 2010 10:17:53 GMT</pubDate>
      <image>
        <title>Volcanic Ash Cloud Crisis Continues</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/volcanic-ash-cloud-crisis-continues.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/emergency preparedness/icelandic volcano 2.jpg</url>
      </image>
    </item>
    <item>
      <title>Our weekly performance</title>
      <description>Our 999 response time weekly performance for February and March 2010, and year to date, based on our financial year (1 April 2009 to 31 March 2010)</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/our-weekly-performance.ashx</link>
      <pubDate>Tue, 13 Apr 2010 07:04:48 GMT</pubDate>
      <image>
        <title>Our weekly performance</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/our-weekly-performance.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/performance.jpg</url>
      </image>
    </item>
    <item>
      <title>Board changes at South Central Ambulance Service</title>
      <description>The Board of South Central Ambulance Service NHS (SCAS) has announced that its Chairman, Neil Goulden, will not be seeking reappointment, when his current term of office expires on 30 June 2010, due to his growing business commitments outside of SCAS. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/board-changes-at-south-central-ambulance-service.ashx</link>
      <pubDate>Tue, 13 Apr 2010 06:55:18 GMT</pubDate>
      <image>
        <title>Board changes at South Central Ambulance Service</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/board-changes-at-south-central-ambulance-service.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/staff/neil-goulden.jpg</url>
      </image>
    </item>
    <item>
      <title>SCAS Responds to Fire in Southampton</title>
      <description>We would like to confirm that at 20:16 hrs on Tuesday 6th April 2010, South Central Ambulance Service (SCAS) responded to a serious fire call at Church Street, Shirley, Southampton.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/scas-responds-to-fire-in-southampton.ashx</link>
      <pubDate>Wed, 07 Apr 2010 17:53:13 GMT</pubDate>
      <image>
        <title>SCAS Responds to Fire in Southampton</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/scas-responds-to-fire-in-southampton.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/gallery/photos/_mg_6854.jpg</url>
      </image>
    </item>
    <item>
      <title>Press Statement</title>
      <description>South Central Ambulance Service NHS Trust responds to media enquiries about a GP triage reward scheme pilot in Hampshire.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/press-statement.ashx</link>
      <pubDate>Thu, 25 Mar 2010 12:14:16 GMT</pubDate>
      <image>
        <title>Press Statement</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/press-statement.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/_mg_0909.jpg</url>
      </image>
    </item>
    <item>
      <title>Our staff survey results</title>
      <description>Our staff survey results</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/our-staff-survey-results.ashx</link>
      <pubDate>Thu, 18 Mar 2010 14:26:28 GMT</pubDate>
      <image>
        <title>Our staff survey results</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/our-staff-survey-results.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/questionnaire.jpg</url>
      </image>
    </item>
    <item>
      <title>PSCOs to be trained as CFRs</title>
      <description>PCSOs to be trained as Community Co-Responders by South Central Ambulance Service NHS Trust - Aylesbury Vale</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/pscos-to-be-trained-as-cfrs.ashx</link>
      <pubDate>Thu, 18 Mar 2010 13:57:22 GMT</pubDate>
      <image>
        <title>PSCOs to be trained as CFRs</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/pscos-to-be-trained-as-cfrs.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/pcso-helen-taylor.jpg</url>
      </image>
    </item>
    <item>
      <title>St John Ambulance cadet helps save fitting friend</title>
      <description>South Central Ambulance Service NHS Trust  praises St John Ambulance cadet for quick thinking that helped to save her friend's life.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/st-john-ambulance-cadet-helps-save-fitting-friend.ashx</link>
      <pubDate>Fri, 12 Mar 2010 11:23:40 GMT</pubDate>
      <image>
        <title>St John Ambulance cadet helps save fitting friend</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/st-john-ambulance-cadet-helps-save-fitting-friend.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/_mg_6857.jpg</url>
      </image>
    </item>
    <item>
      <title>Quick thinking Community First Responder saves a life in Stadhampton</title>
      <description>Quick thinking Community First Responder (CFR) Ali Smith was first on the scene to a 65
year old man in Stadhampton, Oxfordshire described by his wife in a 999 emergency call
as collapsed, not conscious and not breathing.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/quick-thinking-community-first-responder-saves-a-l.ashx</link>
      <pubDate>Mon, 08 Mar 2010 15:34:37 GMT</pubDate>
      <image>
        <title>Quick thinking Community First Responder saves a life in Stadhampton</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/quick-thinking-community-first-responder-saves-a-l.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/_mg_0909.jpg</url>
      </image>
    </item>
    <item>
      <title>WWII bomb found by builders in central Southampton</title>
      <description>Workmen unearthed what appears to be a WWII bomb in central Southampton this morning.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/wwii-bomb-found-by-builders-in-central-southampton.ashx</link>
      <pubDate>Fri, 05 Mar 2010 09:24:51 GMT</pubDate>
      <image>
        <title>WWII bomb found by builders in central Southampton</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/wwii-bomb-found-by-builders-in-central-southampton.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/emergency preparedness/central southampton cordoned off.jpg</url>
      </image>
    </item>
    <item>
      <title>Inner Cordon 2010</title>
      <description>The first ever HART conference</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/inner-cordon-2010.ashx</link>
      <pubDate>Wed, 24 Feb 2010 13:33:42 GMT</pubDate>
      <image>
        <title>Inner Cordon 2010</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/inner-cordon-2010.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/emergency preparedness/hart images/inner cordon poster.jpg</url>
      </image>
    </item>
    <item>
      <title>Current Emergencies</title>
      <description>Details of any current emergencies in Hampshire, Berkshire, Oxfordshire or Buckinghamshire.</description>
      <link>http://www.southcentralambulance.nhs.uk/our-services/EmergencyPreparedness/currentemergencies.ashx</link>
      <pubDate>Fri, 19 Feb 2010 11:54:18 GMT</pubDate>
      <image>
        <title>Current Emergencies</title>
        <link>http://www.southcentralambulance.nhs.uk/our-services/EmergencyPreparedness/currentemergencies.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/gallery/photos/hart0129_lowres.jpg</url>
      </image>
    </item>
    <item>
      <title>Declaration of Safeguarding Compliance</title>
      <description>South Central Ambulance Service NHS Trust's response to a letter from David Nicholson CBE from the Department of Health in July 2009 regarding the report published by the Care Quality Commission’s review of safeguarding arrangements in the NHS.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/declaration-of-safeguarding-compliance.ashx</link>
      <pubDate>Wed, 17 Feb 2010 15:31:56 GMT</pubDate>
      <image>
        <title>Declaration of Safeguarding Compliance</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/declaration-of-safeguarding-compliance.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/_mg_6857.jpg</url>
      </image>
    </item>
    <item>
      <title>Rural Performance</title>
      <description>Rural Performance</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/rural-performance.ashx</link>
      <pubDate>Thu, 14 Jan 2010 15:52:11 GMT</pubDate>
      <image>
        <title>Rural Performance</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/rural-performance.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/_mg_6857.jpg</url>
      </image>
    </item>
    <item>
      <title>Thank you for helping SCAS through the big freeze</title>
      <description>Thank you for helping SCAS through the big freeze.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/thank-you-for-helping-scas-through-the-big-freeze.ashx</link>
      <pubDate>Mon, 11 Jan 2010 15:01:56 GMT</pubDate>
      <image>
        <title>Thank you for helping SCAS through the big freeze</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/thank-you-for-helping-scas-through-the-big-freeze.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/winter images/winter roads 3.jpg</url>
      </image>
    </item>
    <item>
      <title>Ambulance service continues to urge caution as ice approaches</title>
      <description>Ambulance service continues to urge caution as ice approaches</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-continues-to-urge-caution-as-ice.ashx</link>
      <pubDate>Fri, 08 Jan 2010 12:54:09 GMT</pubDate>
      <image>
        <title>Ambulance service continues to urge caution as ice approaches</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-continues-to-urge-caution-as-ice.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/winter images/icicles.jpg</url>
      </image>
    </item>
    <item>
      <title>Members of the Public Go Above and Beyond</title>
      <description>Members of the Public Go Above and Beyond the call of duty helping the ambulance service in the snow, January 2010</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/members-of-the-public-go-above-and-beyond.ashx</link>
      <pubDate>Thu, 07 Jan 2010 18:43:08 GMT</pubDate>
      <image>
        <title>Members of the Public Go Above and Beyond</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/members-of-the-public-go-above-and-beyond.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/content_images/web small 145.jpg</url>
      </image>
    </item>
    <item>
      <title>The Rescue Begins with the Call</title>
      <description>Ambulance call taker talks mother through the resuscitation of her baby</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/the-rescue-begins-with-the-call.ashx</link>
      <pubDate>Thu, 07 Jan 2010 18:35:01 GMT</pubDate>
      <image>
        <title>The Rescue Begins with the Call</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/the-rescue-begins-with-the-call.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/content_images/first aid/panic.jpg</url>
      </image>
    </item>
    <item>
      <title>4 year old Jason calls for help for fitting mum</title>
      <description>4 year old Jason calls for help for fitting mum</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/4-year-old-jason-calls-for-help-for-fitting-mum.ashx</link>
      <pubDate>Thu, 07 Jan 2010 15:02:41 GMT</pubDate>
      <image>
        <title>4 year old Jason calls for help for fitting mum</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/4-year-old-jason-calls-for-help-for-fitting-mum.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
    <item>
      <title>SCAS Supports a Safer Southampton</title>
      <description>SCAS Supports a Safer Southampton</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/scas-supports-a-safer-southampton.ashx</link>
      <pubDate>Thu, 07 Jan 2010 15:01:36 GMT</pubDate>
      <image>
        <title>SCAS Supports a Safer Southampton</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/scas-supports-a-safer-southampton.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
    <item>
      <title>Ambulance service urges public to be cautious as it prepares for extreme weather</title>
      <description>Ambulance service urges public to be cautious as it prepares for extreme weather</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-urges-public-to-be-cautious-as-i.ashx</link>
      <pubDate>Wed, 06 Jan 2010 11:00:29 GMT</pubDate>
      <image>
        <title>Ambulance service urges public to be cautious as it prepares for extreme weather</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-urges-public-to-be-cautious-as-i.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/dec 09 press releases/web pic - rrv in snow dec 09.jpg</url>
      </image>
    </item>
    <item>
      <title>Snow sees Ambulance Service attend 36 falls in 6 hours</title>
      <description>Snow sees Ambulance Service attend 36 falls in 6 hours</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/snow-sees-ambulance-service-attend-36-falls-in-6-h.ashx</link>
      <pubDate>Mon, 04 Jan 2010 15:26:22 GMT</pubDate>
      <image>
        <title>Snow sees Ambulance Service attend 36 falls in 6 hours</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/snow-sees-ambulance-service-attend-36-falls-in-6-h.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/dec 09 press releases/web pic - rrv in snow dec 09.jpg</url>
      </image>
    </item>
    <item>
      <title>SCAS sees busiest weekend as weather worsens</title>
      <description>SCAS sees busiest weekend as weather worsens,
and we need YOU to help us!</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/scas-sees-busiest-weekend-as-weather-worsens.ashx</link>
      <pubDate>Mon, 04 Jan 2010 15:25:38 GMT</pubDate>
      <image>
        <title>SCAS sees busiest weekend as weather worsens</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/scas-sees-busiest-weekend-as-weather-worsens.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/dec 09 press releases/web pic - pts amb in snow dec 09.jpg</url>
      </image>
    </item>
    <item>
      <title>Ambulance Service delivers baby girl over the phone</title>
      <description>Ambulance Service delivers baby girl over the
phone!</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-delivers-baby-girl-over-the-phon.ashx</link>
      <pubDate>Mon, 04 Jan 2010 15:24:47 GMT</pubDate>
      <image>
        <title>Ambulance Service delivers baby girl over the phone</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-delivers-baby-girl-over-the-phon.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/dec 09 press releases/web pic 091222 - dan boon, scas emergency medical dispatcher.jpg</url>
      </image>
    </item>
    <item>
      <title>Class of 2009 - Twelve Emergency Care Assistants Qualify as Ambulance Technicians</title>
      <description>Class of 2009 - Twelve Emergency Care
Assistants qualify as Ambulance Technicians</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/class-of-2009-twelve-emergency-care-assistants-qua.ashx</link>
      <pubDate>Mon, 04 Jan 2010 15:24:01 GMT</pubDate>
      <image>
        <title>Class of 2009 - Twelve Emergency Care Assistants Qualify as Ambulance Technicians</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/class-of-2009-twelve-emergency-care-assistants-qua.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/dec 09 press releases/web pic 091229 - eca to tech course participants passing out 24 dec 09 003.jpg</url>
      </image>
    </item>
    <item>
      <title>Can you Colour?</title>
      <description>A colouring competition aimed at 7-11 year olds</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/can-you-colour.ashx</link>
      <pubDate>Mon, 14 Dec 2009 14:42:57 GMT</pubDate>
      <image>
        <title>Can you Colour?</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/can-you-colour.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/can you colour/can you colour jpeg poster.jpg</url>
      </image>
    </item>
    <item>
      <title>Real Rescues: Behind the scenes</title>
      <description>A collection of images from behind the scenes of Real Rescues series 4 in the Hampshire EOC. Pictures courtesy of Sarah Wooledge.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/real-rescues-behind-the-scenes.ashx</link>
      <pubDate>Fri, 04 Dec 2009 14:54:31 GMT</pubDate>
      <image>
        <title>Real Rescues: Behind the scenes</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/real-rescues-behind-the-scenes.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/real rescues/real rescues photos 002.jpg</url>
      </image>
    </item>
    <item>
      <title>Maria Langler wins CEO’s Commendation for Outstanding Service to the Trust</title>
      <description>The hard work of over 200 staff was recognised by the South Central Ambulance Service on September 17 at the annual AMBIES Awards, held this year at the Oxford Centre, Oxford and presented by BBC South presenter Geraldine Peers.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/maria-langler-wins-ceos-commendation-for-outstandi.ashx</link>
      <pubDate>Wed, 02 Dec 2009 12:07:28 GMT</pubDate>
      <image>
        <title>Maria Langler wins CEO’s Commendation for Outstanding Service to the Trust</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/maria-langler-wins-ceos-commendation-for-outstandi.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/ambies/maria langler.jpg</url>
      </image>
    </item>
    <item>
      <title>Local Heroes Broadcast Live</title>
      <description>The South Central Ambulance team is buzzing with excitement at the upcoming 4th series of Real Rescues; which documents the good work of all the emergency services.
</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-heroes-broadcast-live.ashx</link>
      <pubDate>Tue, 27 Oct 2009 15:00:59 GMT</pubDate>
      <image>
        <title>Local Heroes Broadcast Live</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-heroes-broadcast-live.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/real rescues main image.jpg</url>
      </image>
    </item>
    <item>
      <title>Non-Executive Director Appointments</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) is part of the NHS. It was established on 1 July 2006 following the merger of four ambulance trusts in the counties of Berkshire, Buckinghamshire, Hampshire and Oxfordshire. This area covers approximately 3,554 sq miles with a resident population of over four million (see map below). Our emergency call centres handle more than 400,000 emergency and urgent calls a year. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/non-executive-director-appointments.ashx</link>
      <pubDate>Tue, 20 Oct 2009 14:13:04 GMT</pubDate>
      <image>
        <title>Non-Executive Director Appointments</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/non-executive-director-appointments.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/crest.gif</url>
      </image>
    </item>
    <item>
      <title>Ambulance response times in Oxfordshire now faster than ever</title>
      <description>South Central Ambulance Service NHS Trust recognises that it failed to achieve performance targets last year and accepts the Care Quality Commission's findings.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-response-times-in-oxfordshire-now-faster.ashx</link>
      <pubDate>Tue, 20 Oct 2009 14:05:02 GMT</pubDate>
      <image>
        <title>Ambulance response times in Oxfordshire now faster than ever</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-response-times-in-oxfordshire-now-faster.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/gallery/photos/79.jpg</url>
      </image>
    </item>
    <item>
      <title>Local Deli foils hoax call to support 999 Services.</title>
      <description>Alarm bells rang for Deli Director Sandra Bullivant when she received a call from Costello Ltd. of Manchester asking if The Waddesdon Deli Company supported their local Emergency Services. When Sandra replied, 'yes of course we do,' the caller launched into a sales pitch about an on-line directory. </description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/local-deli-foils-hoax-call-to-support-999-services.ashx</link>
      <pubDate>Tue, 20 Oct 2009 14:04:25 GMT</pubDate>
      <image>
        <title>Local Deli foils hoax call to support 999 Services.</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/local-deli-foils-hoax-call-to-support-999-services.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/deli dscf4083 - small square.jpg</url>
      </image>
    </item>
    <item>
      <title>Young Hero Ollie helps to save his mum</title>
      <description>When 7 year old Ollie Maddigan woke up on Sunday morning to the sound of his mother coughing
he had no idea his actions over the next few minutes would help to save her life.
</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/young-hero-ollie-helps-to-save-his-mum.ashx</link>
      <pubDate>Mon, 19 Oct 2009 11:39:16 GMT</pubDate>
      <image>
        <title>Young Hero Ollie helps to save his mum</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/young-hero-ollie-helps-to-save-his-mum.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/web small ollie maddigan crop.jpg</url>
      </image>
    </item>
    <item>
      <title>Ambulance Service Awards, Russell Farrant of Deanshanger wins EOC Person of the Year.</title>
      <description>The hard work of over 200 staff was recognised by the South Central Ambulance Service on September 17 at the annual AMBIES Awards, held this year at the Oxford Centre, Oxford and presented by BBC South presenter Geraldine Peers.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-awards-russell-farrant-of-deansh.ashx</link>
      <pubDate>Wed, 07 Oct 2009 23:20:10 GMT</pubDate>
      <image>
        <title>Ambulance Service Awards, Russell Farrant of Deanshanger wins EOC Person of the Year.</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-awards-russell-farrant-of-deansh.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/ambies/web image eoc person  of the year. russell farrent with bbc presenter, geraldine peers.jpg</url>
      </image>
    </item>
    <item>
      <title>Ambulance Service Awards A successful night for staff across the Hampshire county</title>
      <description>On September 17, the South Central Ambulance Service recognised over 200staff in celebration of their service to the trust in an elegant evening at the Oxford Centre, Oxfordshire.
</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-awards-a-successful-night-for-st.ashx</link>
      <pubDate>Tue, 06 Oct 2009 14:45:17 GMT</pubDate>
      <image>
        <title>Ambulance Service Awards A successful night for staff across the Hampshire county</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-awards-a-successful-night-for-st.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/logo/ambiesfr.jpg</url>
      </image>
    </item>
    <item>
      <title>Ambulance Service Awards, Saul Coulson of Bletchley wins A&amp;E Person of the Year</title>
      <description>The hard work of over 200 staff was recognised by the South Central Ambulance Service on September 17 at the annual AMBIES Awards, held this year at the Oxford Centre, Oxford and presented by BBC South presenter Geraldine Peers.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-awards-saul-coulson-of-bletchley.ashx</link>
      <pubDate>Tue, 06 Oct 2009 10:09:45 GMT</pubDate>
      <image>
        <title>Ambulance Service Awards, Saul Coulson of Bletchley wins A&amp;E Person of the Year</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-awards-saul-coulson-of-bletchley.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/ambies/saul coulson - para.jpg</url>
      </image>
    </item>
    <item>
      <title>Suzannah Horn of Bicester wins Support Person of the Year</title>
      <description>The hard work of over 200 staff was recognised by the South Central Ambulance Service on September 17 at the annual AMBIES Awards, held this year at the Oxford Centre, Oxford and presented by BBC South presenter Geraldine Peers.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/suzannah-horn-of-bicester-wins-support-person-of-t.ashx</link>
      <pubDate>Wed, 30 Sep 2009 09:58:36 GMT</pubDate>
      <image>
        <title>Suzannah Horn of Bicester wins Support Person of the Year</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/suzannah-horn-of-bicester-wins-support-person-of-t.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/ambies/support person of the year suzie horn.jpg</url>
      </image>
    </item>
    <item>
      <title>Ambulance Service announce new partnership</title>
      <description>The South Central Ambulance Service NHS Trust is proud to announce the new partnership between ourselves and Premium Bermad UK Ltd of Hungerford.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-announce-new-partnership.ashx</link>
      <pubDate>Thu, 27 Aug 2009 08:52:13 GMT</pubDate>
      <image>
        <title>Ambulance Service announce new partnership</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/ambulance-service-announce-new-partnership.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/newhungerfordcfrnews.jpg</url>
      </image>
    </item>
    <item>
      <title>Another Successful Resuscitation for Burghfield and Mortimer responders</title>
      <description>When 57 year old Ian Cheshire first joined the Burghfield Common Community Responders in August 06  he thought that he would be doing his local community a service by helping to improve their lives and maybe even save a few. The last thing on his mind was that one day he would be in desperate need of them himself.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/another-successful-resuscitation-for-burghfield-an.ashx</link>
      <pubDate>Wed, 19 Aug 2009 13:43:36 GMT</pubDate>
      <image>
        <title>Another Successful Resuscitation for Burghfield and Mortimer responders</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/another-successful-resuscitation-for-burghfield-an.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/ian cheshire 004.jpg</url>
      </image>
    </item>
    <item>
      <title>Press Release - 13th May 2009</title>
      <description>Patients who responded to a national survey into the quality of response to ‘Category C’ or nonurgent calls have given an overwhelming vote of confidence for the service received from South Central Ambulance Service NHS Trust (SCAS).</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/press-release-13th-may-2009.ashx</link>
      <pubDate>Wed, 08 Jul 2009 13:19:24 GMT</pubDate>
      <image>
        <title>Press Release - 13th May 2009</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/press-release-13th-may-2009.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/gallery/photos/_mg_6854.jpg</url>
      </image>
    </item>
    <item>
      <title>Press Release - 3rd February 2009</title>
      <description>SCAS would like to say ‘thank you’ for all the support we have received during the extreme weather conditions that we have seen and continue to see.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/press-release-3rd-february-2009.ashx</link>
      <pubDate>Wed, 08 Jul 2009 13:18:56 GMT</pubDate>
      <image>
        <title>Press Release - 3rd February 2009</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/press-release-3rd-february-2009.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/news_1.jpg</url>
      </image>
    </item>
    <item>
      <title>Press Release - 6th January 2009</title>
      <description>South Central Ambulance Service NHS Trust (SCAS) is continuing to advise members of the public to keep warm and keep well during the freezing weather.</description>
      <link>http://www.southcentralambulance.nhs.uk/content/news/press-release-6th-january-2009.ashx</link>
      <pubDate>Wed, 08 Jul 2009 13:18:31 GMT</pubDate>
      <image>
        <title>Press Release - 6th January 2009</title>
        <link>http://www.southcentralambulance.nhs.uk/content/news/press-release-6th-january-2009.ashx</link>
        <url>http://www.southcentralambulance.nhs.uk/_assets/news/news_2.jpg</url>
      </image>
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