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Waitrose help Tilehurst Community First Responder Scheme

This December Waitrose customers from the Oxford Road, Reading branch have chosen to support South Central Ambulance Service NHS Foundation Trust's Tilehurst Community First Responders through the supermarket's Community Matters charity donation scheme.

Waitrose's Community Matters initiative provides a local fund of £1,000 each month to be divided between 3 local charities according to the relative number of check-out tokens allocated by customers to each of the 3 good causes for that month.

Tilehurst CFR Scheme Co-Ordinator Paul Hughes explains:

'Our volunteers live or work in and around Tilehurst and provide a first response for the local ambulance service to patients experiencing life threatening medical emergencies in and around Tilehurst. As we are based within the local community we aim to be first on scene to begin early and often vital life saving treatment while an ambulance resource is en route to the patient.

'In the case of cardiac arrest the sooner treatment can begin the better the outcome for the patient. I would like to thank all the Waitrose customers for choosing to support our team. We are currently looking at different ways to reduce our response times and this donation will be wisely used to directly fund those improvements.'

SCAS has around 1600 volunteer CFRs across the four counties of Berkshire, Buckinghamshire, Oxfordshire and Hampshire. All are trained by the local ambulance service in basic life-saving skills to provide early and often vital intervention for patients experiencing life-threatening medical emergencies in their local communities. If anyone is interested in joining or supporting the Tilehurst scheme, or any of the other schemes throughout the South Central region, please contact 0800 587 0207 or email

Published 18 December 2012 

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