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Ambulance crews drive the ‘Safe Drive Stay Alive’ message home to young people

Each week, more than two people die and around 180 are injured in collisions on the roads in Thames Valley. The number of young drivers who are killed or seriously injured is disproportionately high and last year 841 people aged between 16 and 19 were injured on Thames Valley's roads. On average, three young people per week were killed or seriously injured and around 1 in 4 deaths on the road is aged between 17 and 24. Young drivers are more likely to be involved in a crash because of inexperience, lack of knowledge and sometimes irresponsibility. This summer, 69 drivers under the age of 25 were caught drink driving. Thames Valley Police are running the 'Safe Drive Stay Alive' campaign again this November to encourage young drivers and their passengers to take care and act responsibly when in a vehicle to help to reduce avoidable accidents on our roads.

'Safe Drive Stay Alive' 2012 is an innovative theatre education project led by Thames Valley Police that explores the circumstances and consequences of a road traffic collision. Aimed at Sixth Formers and College students aged 16 to 18 years old in the Thames Valley, a film of a crash in the local area has been specially made by members of the emergency services including front line ambulance staff.

This year's 'Safe Drive Stay Alive' campaign will begin on 12 November and run for three weeks at four venues across Buckinghamshire, Berkshire and Oxfordshire. The presentations have been designed to drive the message home to around 14000 young people this year.  The theatre style delivery features testimonials from Police, Ambulance and Fire Service personnel, together with members of the public who have suffered injury in a crash themselves and people that have lost a family member in a road traffic accident. 

South Central Ambulance Service NHS Foundation Trust (SCAS) Emergency Medical Technicians Derek Flint (Stoke Mandeville) and Lisa Ramsey (Bletchley) are teaming up with Paramedics Dawn Price (Adderbury) and Jody Smith (Oxford City) to help to deliver this year's 'Safe Drive Stay Alive' campaign. They will be relating their own experiences of attending road traffic incidents that have resulted in those involved dying or sustaining life changing injuries and to urge young persons:

 'Please don't drink and drive.

 Please don't take drugs and drive.

Safe Drive. Stay Alive.'

As the drama unfolds and the emergency services arrive on the scene, the film is paused as they speak to the audience about their experiences, the reactions of the driver and passengers, the medical implications and how seeing such trauma affects them personally.

For more on this year's Safe Drive Stay Alive campaign please visit

Published 6 November 2012

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