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Our Values


news What is our strategy and vision?

Our vision

Towards Excellence - saving lives and enabling you to get the care you need.

Our mission

We are with you when you need us, providing help and professional mobile healthcare to you and your community.

Our core values

  • Teamwork - delivering high performance through an inclusive, and collaborative approach which values diversity.
  • Innovation - continuous improvement through empowerment of our people.
  • Professionalism - setting high standards and delivering what we promise.
  • Caring - for our patients and each other.

Strategic Themes

  • Clinical excellence - improving clinical outcomes, ensuring patient safety, and providing a positive patient experience.
  • Operational excellence - achieving response time performance standards, resilience and efficiency.
  • Effective stakeholder relationships - developing whole system solutions and seamless pathways of care.
  • Sound governance, value for money and a strong financial standing.
  • Leadership, staff engagement and a learning culture - developing the workforce, motivating and enabling our people to deliver excellence.
  • A network of profitable and high quality non emergency contracts.

The above strategic outline developed by the Board will inform and drive the Trust's strategy and our integrated business plan, together with our milestone tracker and Board assurance framework.




tv Videos

It takes lots of people to run an Ambulance Service. Watch our staff tell you why they are proud to be caring for you.

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